You know how to find keywords. You can track rankings. But when it’s time to actually write content that ranks, you’ve no idea what to do. That’s the gap most writers face.
Traditional SEO tools help with research and tracking, but they don’t help you create the content itself. That’s where SEO content writing tools come in. They bridge that gap by helping you research, write, optimise, and analyse content all in one place.
What’s interesting is that 81% of marketers now use AI tools in their SEO workflow. These tools have evolved from simple keyword checkers to complete content creation platforms.
Whether you’re a seasoned writer, marketer, or just starting with SEO content, this curated list shows you tools that can help with everything from keyword clustering to readability analysis.
The right tool can turn that blank page into content that actually ranks.
Rundown
- All-In-One SEO Content Writing Toolkit: Anyword, “An AI content generator using predictive performance scoring to create SEO-optimised content from headlines to full articles while predicting how content will resonate with your target audience before publishing.”
- End-to-End Content Optimisation Platform: Surfer SEO, “Combines content research, AI article generation, and real-time SEO scoring to create competitor-analysis-driven content designed to outrank existing pages with integrated WordPress publishing.”
- Enterprise Content Strategy Platform: MarketMuse, “An AI-powered platform that develops comprehensive content strategies, identifies topical authority opportunities, and generates detailed SEO briefs by analysing competitive positioning and E-E-A-T signals.”
- Create Optimised Content Workflows: Copy.ai, “Streamlines content creation by generating headlines, outlines, introductions, and body sections sequentially while training the AI to match your writing style across 90+ templates.”
- SEO-Focused Content Brief Platform: Outranking, “Generates SEO briefs with live SERP analysis, AI content creation, and integrated real-time optimisation scoring throughout the writing process for ranking-focused content.”
- AI Writing with Expert Templates: Jasper, “Provides expertly trained templates for rapid SEO-friendly content creation, including blog posts, headlines, meta descriptions, and social media content across multiple formats.”
- Custom AI-Trained Content Generation: Frase, “Trains AI on your existing content to generate personalised, style-matched articles with integrated topic research, competitor analysis, and content optimisation recommendations.”
- Real-Time Keyword Optimisation: Clearscope, “Delivers real-time keyword suggestions and SERP-based optimisation recommendations to ensure content targets high-value terms while matching top-ranking competitor content.”
- AI Writing with Built-In SEO Scoring: INK AI, “Combines AI content writing with integrated SEO optimisation, keyword research, plagiarism detection, and real-time content performance scoring in one unified platform.”
- Keyword Clustering and Topic Authority: Scalenut, “Generates keyword clusters, develops topic-focused content strategies, and creates SEO-optimised articles with 40+ templates and dynamic SEO feedback throughout writing.”
- Search Listening for Content Ideation: AnswerThePublic, “Extracts trending questions and search phrases from Google autocomplete data to uncover customer intent and generate highly relevant content ideas at scale.”
Recommended Content Writing Tools
All-In-One Copywriting Toolkit.
Anyword
Best For | Predictive content performance analysis and AI-generated SEO content |
Key Features | Predictive Performance Score, AI content generation, audience analytics, sentence rewriting |
Pricing | Starts at $49/month |
Free Trial | 7-day free trial available |
If you’re tired of guessing whether your content will connect with readers, Anyword helps you make data-driven decisions before you publish. This tool uses predictive performance scoring to show you how your content will likely perform with your target audience.
What’s interesting is that Anyword analyses billions of marketing data points to give each piece of content a score from 0 to 100. This means you can test different headlines, introductions, or entire articles to see which version your audience will respond to best. The tool generates everything from headlines to full articles, all optimised for SEO.
You can create multiple variations of your content quickly, then choose the highest-scoring version. The sentence rewriter tool helps you tweak existing content to make it more engaging. Audience analytics show you how different demographics might react, so you can tailor your messaging.
But that’s not all; there’s more:
- You can generate high-performing marketing copy and complete blogs for various formats and channels
- The AI analyses your target audience and predicts engagement before you publish
- You get real-time suggestions to improve content performance based on historical data
- The platform helps you maintain a consistent brand voice across all your content
While Anyword is great for data-driven content creation, it starts at $49/month, which might be steep for individual writers. The predictive scoring works best when you have clear audience data, so smaller sites with limited traffic might not get the full benefit. The tool focuses heavily on performance metrics, so if you’re looking for deep technical SEO analysis, you might need to pair it with other tools.
All-In-One Copywriting Toolkit.
Surfer SEO
Best For | Competitor analysis-driven content creation and real-time SEO optimisation |
Key Features | Content research, AI article generation, real-time SEO scoring, WordPress publishing |
Pricing | Starts at $59/month |
Free Trial | 7-day free trial available |
If you want to create content that actually outranks your competitors, Surfer SEO gives you the data-driven approach you need. This platform analyses top-ranking pages for your target keywords and tells you exactly what to include in your content.
What’s interesting is that Surfer SEO looks at what’s already ranking well, then gives you specific recommendations. You get a real-time content score that updates as you write, showing you exactly which keywords, headings, and structure you need to match or beat the competition.
The tool combines content research with AI article generation, so you can create optimised content from scratch. You can see exactly what word count, headings, and keywords the top pages use. The WordPress integration lets you publish directly from the platform.
But that’s not all; there’s more:
- You get competitor analysis that shows you what top-ranking pages are doing right
- The real-time scoring system updates as you write, so you know when your content is optimised.
- You can generate AI articles that follow the exact structure of successful content
- The WordPress publishing integration streamlines your workflow from creation to publication
While Surfer SEO is great for data-driven optimisation, the $59/month starting price might be high for individual bloggers. The tool focuses heavily on competitor analysis, so if you’re creating truly original content that doesn’t follow existing patterns, you might find it limiting. The real-time scoring can sometimes feel restrictive if you’re trying to write more creatively.
All-In-One Copywriting Toolkit.
MarketMuse
Best For | Enterprise content strategy development and topical authority building |
Key Features | Content strategy development, topical authority identification, SEO brief generation, and competitive analysis |
Pricing | Contact for enterprise pricing |
Free Trial | Demo available |
If you’re planning a complete content strategy rather than just optimising individual articles, MarketMuse helps you think bigger. This platform looks at your entire content landscape to identify gaps and opportunities you might miss when focusing on single pieces.
What’s interesting is that MarketMuse analyses competitive positioning and E-E-A-T signals. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the quality signals Google looks for. The tool helps you build topical authority, which means becoming the go-to source for specific topics in your industry.
You can develop comprehensive content strategies that cover entire topics rather than just keywords. The platform identifies content gaps where you’re missing opportunities. It generates detailed SEO briefs that tell you exactly what to write about and how to structure it.
But that’s not all; there’s more:
- You can analyse your competitors’ content strategies to see what they’re doing well
- The platform identifies topical authority opportunities where you can establish expertise
- You get AI-powered content briefs with specific recommendations for each piece
- The tool helps you prioritise content creation based on strategic importance
While MarketMuse is great for enterprise strategy, the pricing requires contacting sales, which might be prohibitive for smaller teams. The platform focuses on big-picture strategy, so if you need quick content optimisation for individual articles, you might find it too heavy. The learning curve can be steep for teams new to strategic content planning.
All-In-One Copywriting Toolkit.
Copy.ai
Best For | Streamlining content creation workflows and maintaining a consistent writing style |
Key Features | Sequential content generation, writing style training, 90+ templates, workflow optimization |
Pricing | Starts at $49/month |
Free Trial | A free plan available with limited features |
If you want to streamline your content creation process step by step, Copy.ai helps you build articles from the ground up. This tool generates content sequentially. Starting with headlines, then outlines, introductions, and finally body sections.
What’s interesting is that Copy.ai trains the AI to match your writing style. You can feed it examples of your existing content, and it learns how you write. This means the content it generates sounds like you wrote it, not like generic AI text.
The tool offers 90+ templates for different content types. You can create how-to guides, listicles, product descriptions, or social media posts. Each template guides you through the specific workflow for that content type.
But that’s not all; there’s more:
- You can generate complete content workflows with headings, outlines, and talking points
- The AI learns your brand voice and writing style from your existing content
- You get access to templates for blogs, emails, ads, and social media content
- The sequential generation helps you build articles logically from start to finish
While Copy.ai is great for workflow optimisation, the $49/month starting price might be high for occasional users. The style training works best when you have plenty of existing content to train the AI, so new brands might not get the full benefit. The tool focuses on content creation rather than deep SEO analysis, so you might need to pair it with optimisation tools.
All-In-One Copywriting Toolkit.
Outranking
Best For | SEO-focused content briefs and real-time optimisation during writing |
Key Features | SEO brief generation, live SERP analysis, AI content creation, and real-time optimisation scoring |
Pricing | Starts at $39/month |
Free Trial | 7-day free trial available |
If you want content briefs that actually help you rank, Outranking gives you live SERP analysis while you write. This tool generates SEO briefs that update in real time based on what’s currently ranking for your target keywords.
What’s interesting is that Outranking doesn’t just give you a static brief. It provides live SERP analysis, which means it’s constantly checking what content is ranking right now. As you write, you get real-time optimisation scoring that shows you how your content compares to what’s already successful.
The platform combines SEO brief generation with AI content creation. You start with a comprehensive brief that tells you what to include, then you can write directly in the platform while watching your optimisation score update. This helps you create content specifically designed to rank.
But that’s not all; there’s more:
- You get SEO briefs that analyse current search results and competitor content
- The live SERP analysis updates as search results change, keeping your briefs current
- You can create AI-generated content that follows the optimisation guidelines
- The real-time scoring shows you exactly where to improve as you write
While Outranking is great for ranking-focused content, the $39/month starting price might be high for casual bloggers. The tool focuses heavily on current SERP analysis, so if you’re creating evergreen content that shouldn’t chase trends, you might find it too reactive. The real-time optimisation can sometimes feel distracting if you prefer to write first and optimise later.
All-In-One Copywriting Toolkit.
Jasper
Best For | Rapid SEO-friendly content creation using expert templates |
Key Features | Expert templates, multi-format content creation, SEO optimisation, brand voice consistency |
Pricing | Starts at $39/month |
Free Trial | 7-day free trial available |
If you need to create different types of content quickly while keeping SEO in mind, Jasper helps you work with expertly trained templates. This tool gives you templates that are already optimised for various content formats, so you don’t have to start from scratch each time.
What’s interesting is that Jasper’s templates are trained on successful content patterns. This means when you use a blog post template, it follows structures that tend to perform well in search results. You can create blog posts, headlines, meta descriptions, and social media content all from the same platform.
The tool helps you maintain consistency across different content types. You can set up your brand voice once, and Jasper applies it to everything you create. This saves you time while keeping your messaging consistent.
But that’s not all; there’s more:
- You can generate SEO-friendly content for multiple formats using expert templates
- The platform helps you create blog posts, headlines, and meta descriptions quickly
- You get templates for social media content across different platforms
- The brand voice consistency feature keeps your messaging unified
While Jasper is great for rapid content creation, the $49/month starting price might be high for occasional users. The expert templates work well for standard content formats, but if you need highly customised or technical content, you might find them limiting. The tool focuses on template-based creation, so if you prefer writing completely from scratch, you might not use all its features.
All-In-One Copywriting Toolkit.
Frase
Best For | Personalised content generation that matches your existing writing style |
Key Features | AI training on existing content, style matching, topic research, and competitor analysis |
Pricing | Starts at $44.99/month |
Free Trial | 5-day free trial available |
If you want AI-generated content that actually sounds like you wrote it, Frase helps you train the AI on your existing content. This tool learns your writing style, tone, and structure from your previous work, then generates new content that matches.
What’s interesting is that Frase doesn’t just use generic AI templates. You can feed it examples of your best content, and it analyses your writing patterns. This means the content it creates maintains your unique voice and style, which helps with brand consistency.
The tool combines this personalised AI training with integrated research features. You get topic research that shows you what to write about, competitor analysis that shows you what’s working for others, and optimisation recommendations that help your content rank better.
But that’s not all; there’s more:
- You can train the AI on your existing content to generate personalised, style-matched articles
- The integrated topic research helps you find relevant subjects to write about
- You get competitor analysis that shows you what content is performing well in your niche
- The content optimisation recommendations help improve your SEO as you write
While Frase is great for personalised content generation, the $44.99/month starting price might be high for occasional users. The AI training works best when you have plenty of existing content to learn from, so new websites might not get the full benefit. The tool focuses on style matching and research, so if you need deep technical SEO analysis, you might need to pair it with other optimisation tools.
All-In-One Copywriting Toolkit.
Clearscope
Best For | Real-time keyword suggestions and SERP-based content optimisation |
Key Features | Real-time keyword suggestions, SERP analysis, competitor content matching, optimization recommendations |
Pricing | Starts at $170/month |
Free Trial | Demo available |
If you want keyword suggestions that update as you write, Clearscope gives you real-time optimisation recommendations. This tool analyses what’s currently ranking in search results and suggests keywords and phrases to include in your content.
What’s interesting is that Clearscope uses SERP-based optimisation. SERP stands for Search Engine Results Page. The tool looks at what’s ranking right now for your target keywords. It then gives you specific recommendations based on what successful content is already doing.
You get real-time keyword suggestions that help you target high-value terms. The tool shows you which keywords top-ranking pages use, so you can match or improve on their content. This helps ensure your content targets the right terms while staying competitive.
But that’s not all; there’s more:
- You get real-time keyword suggestions that update as search results change
- The SERP analysis shows you what content is currently ranking well
- You can match top-ranking competitor content by seeing what keywords they use
- The optimisation recommendations help you target high-value search terms
While Clearscope is great for real-time optimisation, the $170/month starting price is higher than many other tools. The tool focuses heavily on current SERP analysis, so if you’re creating evergreen content that shouldn’t chase trends, you might find it too reactive. The real-time suggestions work best for competitive keywords where you need to match what’s already ranking.
All-In-One Copywriting Toolkit.
INK AI
Best For | Unified platform with AI writing and integrated SEO optimisation |
Key Features | AI content writing, SEO optimisation, keyword research, plagiarism detection, performance scoring |
Pricing | Starts at $49/month |
Free Trial | 5-day free trial available |
If you want everything in one place without switching between different tools, INK AI combines AI writing with built-in SEO scoring. This unified platform handles content creation, optimisation, research, and plagiarism checking all together.
What’s interesting is that INK AI gives you real-time performance scoring as you write. You can see how your content is performing while you’re still working on it. The tool combines AI content writing with integrated SEO optimisation, so you don’t have to write first and optimise later.
The platform includes keyword research to help you find the right terms to target. It also checks for plagiarism to ensure your content is original. The real-time scoring shows you exactly where to improve as you write, which helps you create better content faster.
But that’s not all; there’s more:
- You can write AI-generated content while seeing real-time SEO performance scores
- The integrated keyword research helps you find relevant terms to include
- You get plagiarism detection to ensure your content is original
- The unified platform approach means you don’t need multiple tools
While INK AI is great for unified content creation, the $49/month starting price might be high for occasional users. The real-time scoring works best when you’re actively optimising as you write, so if you prefer to write first and optimise later, you might not use this feature fully. The platform combines many features, but if you need deep specialisation in any one area, you might find it less powerful than dedicated tools.
All-In-One Copywriting Toolkit.
Scalenut
Best For | Keyword clustering and topic authority with comprehensive GEO optimisation |
Key Features | Keyword clustering, topic-focused content strategies, 40+ templates, dynamic SEO feedback, GEO scoring |
Pricing | Contact for pricing |
Free Trial | A free plan available with limited features |
If you want to build topic authority while optimising for both traditional search and AI engines, Scalenut helps you create content strategies around keyword clusters. This tool generates keyword groups that help you cover topics comprehensively rather than targeting isolated keywords.
What’s interesting is that Scalenut combines keyword clustering with GEO (Generative Engine Optimisation) scoring. This means you’re not just optimising for Google; you’re also making sure AI engines like ChatGPT and Perplexity can cite your content. The platform analyses what AI engines trust and helps you structure content accordingly.
The tool offers 40+ templates for different content types and provides dynamic SEO feedback throughout the writing process. You can see your optimisation score update in real-time as you write. The keyword clustering feature helps you identify related terms and questions to cover, building your topical authority.
But that’s not all; there’s more:
- You can generate keyword clusters that help you cover entire topics comprehensively
- The GEO scoring shows you how likely AI engines are to cite your content
- You get 40+ templates for creating SEO-optimised articles across different formats
- The dynamic feedback system updates your optimisation score as you write
- The platform tracks AI bot visits and shows you which pages are citation-worthy
While Scalenut is great for topic-focused strategies, the pricing requires contacting sales, which might not be transparent for smaller businesses. The GEO optimisation features are cutting-edge but might be unnecessary if you’re only focused on traditional search rankings. The keyword clustering works best for comprehensive content strategies, so if you need quick optimisation for single articles, you might find it too strategic.
All-In-One Copywriting Toolkit.
AnswerThePublic
Best For | Search listening and content ideation based on real user questions |
Key Features | Question extraction, autocomplete data analysis, search trend visualization, customer intent discovery |
Pricing | Free plan available; paid plans for unlimited searches |
Free Trial | 3 free searches per day |
If you want to understand exactly what questions people are asking about your topic, AnswerThePublic extracts trending questions and search phrases from Google autocomplete data. This tool helps you discover real customer intent by showing you what people actually type into search engines.
What’s interesting is that AnswerThePublic visualises search data in ways that make it easy to spot patterns. The tool listens to autocomplete data from Google and generates every useful phrase and question people are asking around your keyword. This gives you an untapped goldmine of content ideas based on actual search behaviour.
You can see questions organised by who, what, when, where, why, and how. The tool also shows you the prepositions and comparisons people use when searching. This helps you create content that directly answers the questions your audience is asking, which improves both relevance and ranking potential.
But that’s not all; there’s more:
- You can extract trending questions and search phrases at scale from Google autocomplete
- The visualisation tools help you identify patterns in how people search
- You get insights into customer intent based on real search behaviour.
- The tool uncovers less competitive, long-tail content opportunities
- You can monitor trends and compare search behaviour over time
While AnswerThePublic is great for content ideation, it focuses on question discovery rather than content creation or optimisation. The free version limits you to 3 searches per day, which might not be enough for larger content teams. The tool excels at showing you what to write about, but you’ll need other tools to actually optimise and create the content.
