This App Makes Vet Visits Stress-Free for Pet Owners – Veeeet Startup Review

Visiting the vet can be stressful for pet parents. With thoughts racing and emotions running high, managing furry friends’ health becomes a daunting task. It’s no wonder over 80% of pet owners wish for a digital solution that keeps all vital information in one place. Enter Veeeet—because navigating pet health shouldn’t be a battle.

Imagine balancing a busy life while trying to keep track of your pet’s medical history, medications, and appointments. Veeeet makes this easier with a mobile app built specifically for pet health management. The app creates a complete digital profile for each pet, offering personalized health recommendations and using unique Digital Twin technology to help forecast future well-being.

This innovative approach turns the overwhelming task of pet care into an engaging experience, integrating gamification to make health management rewarding. So, what sparked such a promising venture? We had the chance to sit down with co-founder Vadim Gusakov to dive deeper into Veeeet’s mission, strategy, and the heartfelt passion driving it all.

What is Veeeet?

Veeeet is a mobile application designed for pet health management, addressing the complexities faced by pet parents. With a focus on urban professionals aged 25-55, particularly women who manage pet care, the app streamlines vital information about pets into one accessible platform. This convenience is critical, as over 80% of pet owners express the need for a reliable mobile solution to retain essential health data and veterinary contacts.

The app tackles the stressful aspects of veterinary visits by allowing users to manage medical histories, track medications, and access vetted information swiftly. Integrated Digital Twin technology stands out, offering predictive analytics about a pet’s health based on variables such as age and diet. This advance helps owners anticipate health issues before they arise, moving beyond reactive measures to proactive care.

What differentiates Veeeet is its utilisation of gamification to engage users actively in their pet’s health journey. Tasks are gamified, offering rewards as pet owners reach health management milestones. This makes it an interactive experience rather than merely a tool for documentation. Thus, Veeeet transforms pet health management into a more user-friendly practice, supporting informed choices and fostering lasting connections between pet parents and their animal companions.

Veeeet Founders

Vadim Gusakov and Maria Orlova are the driving forces behind Veeeet. Their backgrounds lay an impressive foundation for the startup. With over 15 years of veterinary experience, Maria brings a wealth of knowledge in animal healthcare. She has a keen understanding of the challenges faced by pet owners, combining her expertise with entrepreneurial spirit. Vadim complements this with over a decade in business development and international consulting. His insights into market dynamics and investor relations are pivotal for a venture of this nature.

The early days of Veeeet were marked by rigorous validation. The team conducted extensive market research, engaged with nearly 200 pet owners, and analysed 22 competitor companies. This groundwork established a clear understanding of the problems pet parents face during veterinary visits. Employing a no-code app builder allowed them to speed up development. It produced a minimum viable product, or MVP, that could address the core challenges identified through their research.

So, how did they arrive at launching Veeeet? The duo was inspired by their shared passion for pets and recognising the emotional toll that vet visits impose on pet parents. They knew firsthand, from both a veterinary and business perspective, that a mobile solution could simplify pet health management. The combination of Maria’s veterinary experience and Vadim’s business acumen led them to develop the unique concept of Digital Twin technology, which allows for predictive analytics regarding a pet’s health.

Their commitment to innovation is driven by the belief that improving pet care not only enhances the lives of animals but also positively impacts their owners. With a personal approach rooted in their own experiences and the needs expressed by pet parents, they set out to create Veeeet—a platform that reflects their dedication to making pet health management manageable and engaging.

Interview with Vadim Gusakov, Co-Founder and Head of BizDev of Veeeet

I had the opportunity to interview Vadim Gusakov, Co-Founder and Head of Business Development at Veeeet. He shared insights into the startup’s vision and early progress.

Q: Vadim, could you start by telling us what Veeeet does?

A: Veeeet is a mobile app designed to make visiting the vet less stressful for pet parents. We streamline the management of pet health details, from medical histories to health markers, and provide instant access to reliable veterinary resources. Our app features Digital Twin Technology for monitoring and predicting pet health and gamification to make the process both interactive and rewarding.

Q: Who is your target audience?

A: Our primary users are affluent, professional urbanites aged 25-55, who are predominantly women. They are digital natives, actively engaged in managing the health and wellness of their pets. Our market research aligns with findings from the European Pet Food Federation and the American Pet Products Association, indicating a significant portion of pet care responsibilities fall to women and millennials.

Q: Can you explain the primary problem Veeeet aims to solve?

A: The main issue we address is the anxiety and inconvenience pet parents feel when visiting veterinary clinics. Our app helps pet owners keep their pets healthy by providing a mobile solution to store and access pet information easily, along with reliable health information.

Q: Tell us more about the Digital Twin technology and its benefits.

A: Our Digital Twin technology creates a detailed digital model of a pet that allows us to model and predict various health outcomes based on factors like weight, age, diet, and exercise. This tech, based on veterinary expertise, helps us provide proactive health management rather than reactive care.

Q: What sets Veeeet apart from its competitors?

A: Veeeet uniquely combines veterinary expertise with advanced technology like the Digital Twin and an expert system for early disease diagnosis. Our focus on gamification also differentiates us, making health management engaging by integrating it with a rewards system. This appeals particularly to our tech-savvy user base.

Q: Could you share some insights from the early days of developing Veeeet?

A: Our initial phase involved comprehensive market research, engaging with pet owners, and analyzing competitors to pinpoint the exact needs and gaps in pet health management. Using a no-code app builder sped up our MVP development, allowing us to quickly introduce a product that met these needs.

Q: What are Veeeet’s plans for the future?

A: We’re expanding the app to include profiles for multiple pets per user and extending our services to cater to breeders and shelters. The immediate focus is on developing features for cat owners, followed by other pets like birds and reptiles. We’re also refining our digital twin technology and adding more detailed pet health information.

Feedough’s Take on Veeeet

Veeeet stands poised to disrupt the pet health management landscape. Their innovative Digital Twin technology and gamified approach make managing pet health intuitive and engaging, addressing a significant pain point for busy pet owners. The focus on predictive analytics not only enhances the pet-care experience but also positions Veeeet as a leader in preventive health.

For future growth, expanding features to support various pet types will widen their appeal. Strengthening partnerships and exploring telehealth options could amplify their impact. Veeeet’s potential to transform how pet care is managed makes it a startup to watch.