As a solopreneur, it can be challenging to handle everything on your own, especially when it comes to running campaigns and managing your social media. So, what do you do when you want to expand your social media marketing efforts but can’t handle it all by yourself? Enter platforms to outsource social media marketing.
In this article, we’ll explore the best eight platforms to outsource social media marketing that provide access to a pool of talented professionals who can handle everything from crafting engaging content to running targeted ad campaigns on popular social media platforms. With these platforms at your disposal, you can leave the social media tasks in the hands of experts and shift your focus to other crucial aspects of your business.
Rundown
- To Find Niche-Specific Social Media Marketers: Upwork, “Being one of the largest online freelance marketplaces, Upwork is your go-to place to find social media marketing freelancers who specialise in targeting a specific niche.”
- Affordable Social Media Marketing Services: Fiverr, “Fiverr is easily one of the best places to find freelancers who offer comprehensive social media marketing services at a budget-friendly price.”
- For Social Media Management: Wishup, “Wishup will connect you to dedicated virtual assistants with expertise in social media management. From scheduling posts to tracking social media performance, they’ll take care of everything.”
- To Hire Expert Designers For Social Media Content: 99designs, “A specialised platform to find expert designers who can create customised and eye-catching graphics that perfectly complement your brand’s aesthetic and messaging across social media platforms.”
- To Hire Social Media Experts By Location: Freelancer.com, “One of the oldest and largest freelance marketplaces that span globally, Freelancer.com gives you the ability to find local social media marketers in your own time zone.”
- To Hire Platform-Specific Social Media Marketers: PeoplePerHour, “A UK-based marketplace to hire freelancers who specialise in specific social media platforms, including Facebook, LinkedIn, Snapchat, YouTube, Pinterest, and Instagram.”
- To Find Influencer Marketing Specialists: Brybe, “Brybe is a self-service influencer and freelancer marketing platform that can help you find creators for your brand, manage your affiliate network, and drive more sales.”
- To Hire Social Media Advertising Specialists: Mayple, “With over 6+ years of experience, Mayple’s social media advertising specialists are highly skilled in creating effective Facebook/Instagram Ads and Google Ads campaigns.”
Recommended Platforms To Outsource Social Media Marketing
To Find Niche-Specific Social Media Marketers
Upwork
Platform Type | General freelance marketplace |
Best For | Finding niche-specific social media specialists |
Pricing Model | Hourly or fixed-price contracts |
Talent Pool | 12+ million freelancers worldwide |
Key Features | Talent Scout Program, search filters, messaging, time tracking |
As the world’s largest freelance marketplace, Upwork connects you to highly skilled freelance social media experts who have experience working in specific markets, industries, and target audiences. You can create a job posting on the Talent Marketplace specifying your requirements and the niche you need a social media marketer for, outlining the skills, experience, and industry knowledge you desire in a candidate.
Upwork also provides search filters that enable you to narrow down your search to specific criteria such as category, location, experience level, hourly rate, and more. Alternatively, you can utilise their Talent Scout Program Services, where you are partnered with a specialised recruiter who provides a pre-vetted list of candidates based on your requirements.
- You can post a job specifying your niche, required skills, and social media platforms, and receive tailored proposals from matching freelancers.
- You can use advanced search filters to narrow your candidate pool by category, location, experience level, and hourly rate.
- You can use the Talent Scout Program to have a recruiter find and pre-vet candidates that match your specific requirements.
- You can communicate with shortlisted candidates through Upwork’s messaging system or schedule interviews to assess their fit.
- You can use time tracking and milestone-based payments to ensure you only pay for work that meets your standards.
Upwork gives you a lot of choice, but that also means you may need to spend significant time reviewing proposals to find the right fit. The quality of freelancers can vary, so checking portfolios, reviews, and work history carefully before hiring is essential. Platform fees also add a small additional cost to each project.
Affordable Social Media Marketing Services
Fiverr
Platform Type | Gig-based freelance marketplace |
Best For | Budget-conscious businesses needing social media help |
Pricing Model | Fixed-price gigs set by freelancers |
Talent Pool | Global freelancers across all social media platforms |
Key Features | User reviews, escrow payments, platform-specific filtering, instant purchase |
Fiverr is an excellent choice for those who want to hire a social media expert at a budget-friendly price. Since the platform allows freelancers to set their own rates, you can easily find a wide range of pricing options to fit your specific needs. Freelancers on Fiverr offer a variety of social media marketing services, including creating and managing accounts, designing graphics and visuals, developing content strategies, scheduling posts, managing communities, and running ad campaigns.
You can also find freelancers with expertise in specific platforms such as Instagram, TikTok, LinkedIn, Twitter, and more. Fiverr’s user review system lets you assess the quality and reliability of a freelancer before making a decision, and its escrow service ensures a secure transaction for both parties.
- You can browse and purchase social media marketing gigs instantly, without posting a job or waiting for proposals.
- You can filter results by location, pricing, platform expertise, and seller rating to find the most suitable freelancer quickly.
- You can read reviews from previous clients to assess a freelancer’s quality, professionalism, and reliability before hiring.
- You can hire experts in specific platforms including Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Twitter.
- You can rely on Fiverr’s escrow service to ensure funds are only released when you are satisfied with the work delivered.
Just a heads up: Fiverr’s gig structure can feel restrictive for complex or evolving campaigns. Quality varies widely across sellers, so checking portfolios and reviews carefully is essential. The lowest-priced gigs may also require paid extras to cover the full scope of what you actually need.
For Social Media Management
Wishup
Platform Type | Virtual assistant staffing platform |
Best For | Businesses needing dedicated social media management VAs |
Pricing Model | Monthly subscription per VA |
Talent Pool | Top 1% vetted virtual assistants |
Key Features | 24-hour onboarding, 7-day free trial, scalable VA assignments, full-time dedication |
Wishup is the ideal choice if you’re seeking dedicated virtual assistants for social media management. They pride themselves on a rigorous selection process that only accepts the top 1% of talent. The VAs they provide are highly skilled and extremely knowledgeable about various social media platforms, their algorithms, best practices, and effective strategies.
Wishup equips its VAs with social media management tools covering everything from scheduling posts to tracking performance, monitoring trends, and analysing data. As your business grows, Wishup will seamlessly scale its services by assigning additional VAs who specialise in advertising or analytics, so you are never left without the right support.
- You can get onboarded within 24 hours, giving you access to a dedicated VA faster than most hiring processes allow.
- You can trial the service for 7 days free before committing to a monthly subscription.
- You can assign your VA tasks covering content creation, post scheduling, community management, performance tracking, and trend monitoring.
- You can scale up by having additional VAs assigned as your social media needs grow to include advertising or data analytics.
- You can rely on VAs who work as full-time dedicated resources for your business, not one-off gig workers.
Note that Wishup’s dedicated full-time model means it is not suited to businesses that only need occasional or one-off social media help. Pricing reflects the premium quality of the talent, so it may be less accessible for very early-stage startups on tight budgets.
To Hire Expert Designers For Social Media Content
99designs
Platform Type | Design contest and direct-hire marketplace |
Best For | Businesses needing high-quality visual content for social media |
Pricing Model | Fixed-price contests or direct project fees |
Talent Pool | Global community of vetted designers across 90+ categories |
Key Features | Design contests, 1-to-1 projects, creative brief collaboration, money-back guarantee |
Whether you need eye-catching graphics, engaging illustrations, or professionally designed templates for your social media posts, 99designs has designers across 90+ design categories with the skills and expertise to bring your vision to life. You can easily collaborate with designers by providing a creative brief that outlines your brand identity, objectives, and specific requirements.
There are two ways to find talent on 99designs: a 1-to-1 project, where you directly hire a specific designer for a more personalised collaboration, or a Design Contest, where you gather unique design concepts from a large pool of skilled designers and select the best submission.
- You can run a Design Contest to receive multiple social media graphic concepts from different designers before committing to one.
- You can hire a specific designer directly on a 1-to-1 project basis for a more personalised, ongoing creative relationship.
- You can provide a detailed creative brief covering your brand identity, platform requirements, and design preferences.
- You can access designers specialised in social media graphics, post templates, banner ads, story formats, and more.
- You can review each designer’s profile, including information about repeat customers and previous contest wins, before making a decision.
Worth knowing before you commit: 99designs is focused exclusively on design, so it is not the right platform if you also need copywriters, social media strategists, or community managers. The contest model can take several days to complete, which may not suit projects with very tight deadlines.
To Hire Social Media Experts By Location
Freelancer.com
Platform Type | Competitive bidding freelance marketplace |
Best For | Businesses wanting location-specific social media marketers |
Pricing Model | Competitive bids, contest-based, or hourly |
Talent Pool | 50+ million freelancers across 180+ countries |
Key Features | Location filtering, bidding system, contests, portfolio review, milestone payments |
Freelancer.com is a popular online platform where you can hire social media experts from specific locations including the U.S., the U.K., Canada, Australia, India, and many more. When you post your project specifying the skills, experience, and location preference you need, qualified freelancers from the specified location can view it and place their bids, complete with proposed rates and time frames.
You can review the bids and profiles of interested freelancers to assess their qualifications, portfolios, and client feedback. In addition to the bidding process, Freelancer.com also allows you to host contests, which are a unique way to engage freelancers and gather creative ideas for your social media project.
- You can filter your search by location to find social media marketers who work in your time zone and understand your local market.
- You can post a project and receive competitive bids from freelancers, giving you leverage on pricing.
- You can run design or content contests to gather creative ideas from multiple freelancers before selecting a winner.
- You can review detailed portfolios and client feedback to evaluate a freelancer’s style and track record before hiring.
- You can use milestone-based payments to release funds only when specific deliverables are completed to your satisfaction.
One thing to know about Freelancer.com: the large volume of proposals the bidding model generates means you may need to invest time sorting through entries before you can get started. Vetting freelancers carefully through their portfolios and reviews is essential, as quality can vary significantly across the platform.
To Hire Platform-Specific Social Media Marketers
PeoplePerHour
Platform Type | Hourly freelance marketplace |
Best For | Hiring specialists for specific social media platforms |
Pricing Model | Hourly or project-based, freelancer-set rates |
Talent Pool | Global freelancers with platform-specific social media expertise |
Key Features | Platform-specific search, AI matching, workstreams, escrow payments |
PeoplePerHour is a UK-based marketplace to hire freelancers who specialise in specific social media platforms, including Facebook, LinkedIn, Snapchat, YouTube, Pinterest, and Instagram. It gives you the flexibility to hire on an hourly or project basis, which works well whether you need ongoing social media support or help with a defined campaign deliverable.
The platform uses AI to match you with suitable freelancers based on your posted requirements, and you can review detailed profiles showing each freelancer’s skills, previous work samples, and client reviews before making a decision.
- You can search for freelancers who specialise specifically in Facebook, Instagram, LinkedIn, YouTube, Pinterest, or Snapchat marketing.
- You can hire on an hourly basis for ongoing social media management or set a fixed price for a defined project scope.
- You can view detailed freelancer profiles with skills, work samples, and client reviews before committing to a hire.
- You can communicate directly with freelancers to discuss your specific social media needs and agree on timelines.
- You can use escrow payments so funds are held securely and only released once the work meets your expectations.
There is one limitation to flag here: PeoplePerHour does not have a rigorous vetting process for freelancers, so quality can vary. You will need to do your own due diligence by reviewing portfolios and feedback carefully. The hourly model also requires more active oversight compared to fixed-price platforms.
To Find Influencer Marketing Specialists
Brybe
Platform Type | Influencer and freelancer marketplace |
Best For | Brands needing influencer partnerships and creator-led campaigns |
Pricing Model | Freelancer-set rates, varies by influencer tier |
Talent Pool | Influencers and freelancers across niches and industries |
Key Features | Influencer profiles with audience data, affiliate management, category and location filters |
Brybe is an online marketplace designed to connect you with influencers and provide influencer marketing services. It is the one-stop shop for finding the perfect influencer for your business or brand. On Brybe, you can browse through a wide range of talented influencers across various niches and industries — whether you’re looking for experts in fashion, beauty, tech, or any other field.
The platform provides detailed profiles for each influencer, showcasing their experience, audience demographics, engagement rates, and previous collaborations. This helps you make an informed decision about which influencer is the right fit for your marketing campaign. You can also hire freelancers for project work such as graphic design, video production, or WordPress development alongside your influencer campaigns.
- You can browse influencer profiles with detailed audience demographics and engagement data to find the right creator for your brand.
- You can filter your search by location, language, skill level, reviews, price, and delivery time to narrow down your options.
- You can manage your affiliate network and drive more sales by working with creators across multiple channels from a single platform.
- You can hire additional freelancers for related project needs such as graphic design, video editing, or copywriting alongside influencer work.
Do note that Brybe is a newer platform compared to the larger marketplaces on this list, so its talent pool may feel smaller depending on your niche. If you need a very specific type of influencer or a very large volume of creator partnerships, a dedicated influencer marketing agency or platform may give you broader reach.
To Hire Social Media Advertising Specialists
Mayple
Platform Type | Managed marketing platform |
Best For | Businesses needing vetted social media ads specialists |
Pricing Model | Monthly plans based on ad spend |
Talent Pool | Highly vetted social media advertising specialists |
Key Features | Detailed onboarding, specialist matching, ongoing monitoring, performance reporting |
Whether you’re a small startup looking to build brand awareness or a well-established company aiming to boost sales, Mayple can help you find the right ads specialist who has a deep understanding of your industry and is aware of the latest trends, strategies, and tools in social media advertising. When you sign up, you’ll go through a detailed onboarding process where you share information about your business, target audience, and advertising goals.
Mayple’s team then analyses your needs and connects you with a highly vetted social media ads specialist who has a proven track record of success in your industry. Once matched, your specialist will work with you to develop a customised social media ads strategy covering platform selection, ad content, campaign setup, and continuous optimisation.
- You can get matched with a vetted ads specialist who has proven experience running campaigns in your specific industry.
- You can have your specialist create and manage Facebook, Instagram, and Google Ads campaigns on your behalf.
- You can rely on ongoing monitoring and data-driven adjustments to keep your campaigns optimised over time.
- You can receive regular performance reports so you always have visibility into how your advertising budget is being spent.
- You can switch specialists if the initial match does not deliver the results you need, without losing continuity on your campaigns.
Okay, but there is one thing about Mayple worth noting: its managed approach means you have less direct control over who specifically works on your account compared to hiring a freelancer directly. Pricing is also tied to ad spend, which can make costs harder to predict as your campaigns scale. It is best suited to businesses that want a hands-off experience and are willing to invest in a managed service.
