The 1​6 Best Copywriting ​Tools

Anyword

An AI-powered writing tool that helps you to generate and optimise your copy for better conversions and sales. It provides you with predictive analytics for your copies before publishing. Additionally, Anyword empowers you to make data-driven decisions (using predictive performance scores) on which copy will resonate most with your audience.

Here’s what you can expect while using Anyword:

• You’ll get personalised writing suggestions for specific topics and introductions.
• You can write copy for emails, blogs, product descriptions, social media posts, and more.
• You can get powerful predictive analytics that let you know what works before going live to make smart choices.
• Choose the best AI-generated copy for your message for the right people every single time.
• A scoring system that “grades” text and predicts performance results.
• Create multiple customer personas and get tailored copy specific to your customer base.
• Generate high-performing marketing copy for multiple channels and formats, including Facebook, Instagram, Google, Verizon, LinkedIn, Twitter, Pinterest and more.
• Get immediate feedback on content performance.

If you want the AI to generate perfect copies for you in various formats just with a few instructions and predict the results, Anyword is the toolkit you can use.

Rytr

If you’re looking for an affordable AI writing assistant that won’t break the bank, Rytr is worth checking out. It’s perfect for small business owners, freelancers, and anyone who needs quick content without the high price tag.

Rytr helps you create various types of content in minutes. You can generate blog posts, email campaigns, social media content, and more. The tool uses AI to understand your needs and produce relevant copy that matches your brand voice.

Here’s what you can do with Rytr:

• You can access budget-friendly pricing starting at just $9 per month, making it one of the most affordable options in the market
• You can choose from 40+ use cases and templates for different content types, from product descriptions to email newsletters
• You can write in 30+ languages, which is great if you need content for international audiences or multilingual campaigns
• You can use the built-in plagiarism checker to ensure your content is original and avoid duplicate content issues
• You can optimise your content for search engines with SEO features that help improve your online visibility

While Rytr is great for budget-conscious users, it has some limitations. The tool is less comprehensive than premium alternatives and may lack advanced features found in higher-priced tools. Some users find the content can be generic at times, requiring manual editing for more specialised topics. The interface, while user-friendly, might feel basic compared to more sophisticated writing platforms.

If you need an affordable AI writing assistant that delivers solid results without the premium price tag, you can try Rytr. It’s particularly useful for small businesses and individuals who want to speed up their content creation process while keeping costs low.

AnswerThePublic

Answer The Public is a powerful tool that provides valuable insights based on autocomplete data from search engines like Google.

All you’ll have to do is enter a brand name, keyword, or topic in the search bar. The tool will then populate your screen with hundreds of frequently asked questions and other related queries that people are searching for around that keyword.

It is a goldmine of customer insights that helps you better understand your target audience’s real questions, concerns, and desires. This, in turn, can be used to inform your content marketing efforts and copywriting strategy.

With Answer The Public, you can:

• Discover the most frequently asked questions surrounding a specific keyword, brand, offering, or topic.
• Get an endless source of fresh, untapped ideas which you can use to inform copywriting and content marketing efforts.
• Develop content that speaks directly to your target audience’s needs, resulting in higher engagement and better brand recognition.

If you want to unlock the full potential of customer insights and improve your copywriting game, Answer The Public could be your go-to tool.

Copy.AI

An AI-powered copywriting tool that uses advanced natural language processing (NLP) algorithms to generate high-quality, human-like marketing copies across a wide range of formats you want. It is a platform designed to help businesses create compelling content for various marketing channels, including social media, email, and website copy.

With Copy.AI, you can generate copies in a matter of seconds by simply inputting key details about your target audience and the type of content you need. Copy.AI then uses machine learning algorithms to analyse and generate optimised copy for conversions and engagement.

Using Copy.AI, you can expect to:

• Save time: Copy.AI’s AI-powered technology allows you to generate high-quality copy quickly and efficiently, saving time and effort compared to traditional writing methods.
• Write multiple types of content: This writing tool writes everything, from blogs to ad copies and eCommerce copies to email copies and everything that comes in between.
• Improve efficiency: Its user-friendly interface and idea generation tools make it easy to generate high-quality copy quickly and efficiently, even if you don’t have extensive writing experience.
• Boost engagement: Copy.AI’s ability to generate engaging and authentic copy can help you improve your content’s overall engagement, whether creating social media posts or product descriptions.
• Achieve consistency across channels: This copywriting tool’s ability to produce human-like content consistently can help you ensure your messaging remains consistent across all your marketing channels, from social media to email marketing.
• Generate content ideas: Copy.AI’s idea-generation tools can help overcome writer’s block and provide inspiration for content creation, making it easier to come up with new ideas and topics.

Overall, if you are looking for an AI to generate high-quality copy quickly and efficiently, whether you’re a blogger, marketer, or content creator, you can switch to Copy.AI. It can help you streamline your content creation process and produce engaging, authentic copy that resonates with your audience.

Scalenut

If you want to create content that actually ranks in search engines, Scalenut is your go-to platform. It’s an AI-powered content tool that combines writing assistance with deep SEO optimisation features.

Scalenut helps you research, write, and optimise content all in one place. You get data-driven insights about what your competitors are doing right and how to create content that performs better in search results. It’s perfect for content marketers, SEO specialists, and anyone who needs to produce search-friendly content consistently.

Here’s what you can do with Scalenut:

• You can generate detailed SEO content briefs that tell you exactly what to include in your articles for better rankings
• You can use AI-powered writing to create drafts, blog posts, and marketing copy that’s optimised from the start
• You can research keywords and see which ones have the best opportunity for your content strategy
• You can analyse competitor content to understand what’s working in your niche and how to beat them
• You can plan your content calendar and manage your workflow with built-in project management tools

While Scalenut is great for SEO-focused content creation, it has some limitations. The platform has a higher learning curve than basic writing tools, so you’ll need to invest time to master all its features. It’s also more expensive than entry-level alternatives, with plans starting around $79 per month according to industry reviews, which might not fit smaller budgets.

If you’re serious about creating content that ranks and want an all-in-one platform for SEO optimisation, you can try Scalenut. It’s particularly valuable for content teams and marketers who need comprehensive SEO tools alongside AI writing capabilities.

ChatGPT Plus

If you need an AI assistant that can handle everything from blog posts to data analysis, ChatGPT Plus is your go-to tool. It’s OpenAI’s premium version that gives you access to their most advanced language model capabilities.

This subscription service transforms how you create content by letting you upload files, browse the web for research, and even analyse data. You get a versatile writing partner that adapts to your specific needs and style.

Here’s what you can do with ChatGPT Plus:

• You can access advanced GPT-4.5 capabilities that understand complex instructions and generate more nuanced content than the free version
• You can upload files like PDFs, Word documents, and spreadsheets to analyse data, summarise reports, or extract key information for your writing projects
• You can enable web browsing to research current topics, verify facts, and include up-to-date information in your content without switching tabs
• You can set custom instructions so the AI remembers your preferred writing style, tone, and specific requirements across all conversations
• You can use the code interpreter to analyse data, create charts, or even help with technical writing tasks that involve calculations or data processing

While ChatGPT Plus is great for versatile content creation, it has some limitations. The $20 monthly subscription cost might be steep if you only need basic writing help. You also need to develop clear prompting skills to get the best results, as the quality of output heavily depends on how well you frame your requests. Some users find they need to experiment with different approaches to get exactly what they want.

If you want a flexible AI writing assistant that can handle diverse content needs and research and write across multiple topics and formats, you can try ChatGPT Plus. It’s particularly useful for content creators who need to research and write across multiple topics and formats.

Simplified

If you’re managing multiple marketing channels and need everything in one place, Simplified is your go-to platform. It combines AI copywriting with design tools, social media scheduling, and team collaboration features all under one roof.

You can create complete marketing campaigns without switching between different apps. The platform handles everything from writing your social media captions to designing graphics and scheduling posts across platforms. This saves you time and keeps your brand consistent across all channels.

Here’s what you can do with Simplified:

• You can generate marketing copy with the AI writing assistant that works in 30+ languages and adapts to different brand tones
• You can design professional graphics and create videos using the built-in design tools without needing separate software
• You can schedule and publish content across all your social media platforms from one central dashboard
• You can collaborate with team members on projects and get real-time feedback on content
• You can plan your content strategy using the visual content calendar that shows your entire publishing schedule

While Simplified is great for teams that need comprehensive marketing tools, it can feel overwhelming if you only need basic writing assistance. The platform packs a lot of features, and you might end up paying for tools you don’t actually use. Some users find the interface has a learning curve when first getting started.

If you want an all-in-one solution for your marketing content needs and want to streamline your content creation workflow, you can try Simplified. It’s perfect for marketing teams and agencies that need integrated tools for writing, design, and social media management.

Facebook Ads Library

The Facebook Ad Library is a publicly accessible free database of all ads that are currently running on Facebook, Instagram, and Messenger. It provides information about the advertiser, the ad spend, the targeting criteria used for the ad, and the duration of the ad.

It could be a useful tool to gain insights into advertising trends and competitors’ strategies on these platforms.

With Facebook Ad Library, you can:

• Access every ad currently active on the mentioned social media platforms.
• View every detail of an ad, including the copy, image, and duration.
• View the overall total spending, spending data by geographic location, and spending by specific advertisers.
• Monitor your competitors’ advertising and adjust your strategy accordingly.
• Keyword phrases that people searched in the Ad Library most frequently in the past week
• View competitors’ ads to analyse trends, what ads work well in your industry, and identify opportunities to differentiate your brand.

By accessing the Facebook Ad Library, you can gain valuable insights into current advertising trends on Facebook, Instagram, and Messenger. With this free public database at your fingertips, you can stop guessing and start optimising your advertising strategy with confidence.

Wordtune

Unlike other AI-powered copywriting tools, Wordtune is not designed to write an entire post, blog, or copy for you from scratch. Instead, it works alongside you and helps you improve your copy by offering various alternative lines for one selected line and paraphrasing it, enhancing the flow and readability.

For example, you’ll write your thoughts and then instruct Wordtune to rewrite them in a more professional and target-audience-orientated way. You can even change the tonality, shorten your sentences, and even expand them.

With Wordtune, you can:

• Improve your writing in real-time: You can get suggestions from Wordtune for alternative phrasing, word choices, and sentence structures as you write, allowing you to improve your writing in real time.
• Maintain control over your writing: Since Wordtune doesn’t write the entire post or copy, you will have complete control over your content. Wordtune simply offers suggestions and enhancements to improve your writing.
• Save time on editing: With Wordtune’s real-time assistance, you can save time on the editing process by improving your writing as you go.
• Use it across multiple websites: With the Wordtune Chrome extension, you can use it on multiple popular websites, making it easy to integrate into your existing writing process.

If you want to improve your written copies, streamline your editing process, and take your content to the next level, you can use Wordtune. By providing real-time suggestions and improvements, this tool empowers you to enhance your content while retaining full control. With this writing assistance at your fingertips, you’ll benefit from expert guidance every step of the way without sacrificing creative freedom.

Jasper

Jasper is a well-trained AI by the world’s best SEO and direct response marketing experts, which business owners, agencies, and marketers can use to create compelling content for various purposes, including social media posts, e-commerce product descriptions, Google ads, website copy, and more.

With Jasper, you can:

• Get over your writer’s block with AI-powered fresh ideas
• Produce polished and articulate content that sounds natural and convincing by giving commands to the AI.
• Generate months of social media content in minutes
• Write copy that converts and improves your content output by 10x
• Craft the perfect message for emails, captions, and even paid ads.
• Create content in 26 languages, including English, Spanish, Japanese, Portuguese, and more
• Utilise Surfer SEO’s partnership to optimise content for valuable keywords
• Collaborate with team members globally and see updates in real time.
• Empower your team or customers with an AI sidekick to improve your processes and offerings
• Have fun and unlock your imagination with Jasper’s exciting new technology.

If you want to boost your content creation, need a breakthrough to inspire new ideas, and take your copywriting up a notch, you can try Jasper. You can further take advantage of Jasper’s templates, Boss Mode, and integrations with other tools to unlock your creative potential and improve your writing.

ClearScope

ClearScope is a powerful SEO copywriting tool that provides you with keyword suggestions and insights to optimise your copy for search engines.

With ClearScope, you can enter your target keyword or topic and get a list of related keywords, along with search volume, competition, and relevance data. This information can help you identify the most relevant and valuable keywords to include in your copy. This eventually improves your content’s ranking and visibility in search results.

With ClearScope, you can:

• View the content grade and a live word count to see how well your content scores.
• Get real-time keyword suggestions as you write, and improve your content’s SEO rankings.
• Receive optimisation reports with additional secondary keyphrases to include, what topics to cover, and how long the content should be
• Save time by not having to stop and think about the best SEO keywords and practices to use
• Integrate it with the tools you already use to maintain a better workflow.

If you do not want to go back and forth to find keywords, add them in every copy you are writing, or do not want to miss out on the best keywords, you can check out ClearScope to make the work easier.

CopySmith

Copysmith is an AI-powered copywriting platform that uses advanced machine learning tools to help you quickly create high-quality marketing content, be it PPC ads, product descriptions, or social media posts you need at scale.

With Copysmith, you can automate the copywriting process, save time and resources, and create compelling content that resonates with your target audience.

With CopySmith, you can:

• Create Facebook Ad copies by crafting the perfect headline and CTA text.
• Make Google Ad growth copies to scale and grow.
• Create attractive headlines for everything, from banner ads to billboards and everything in between.
• Create industry-targeted LinkedIn ads that convert.
• Brainstorm with the AI and launch your next big campaign in seconds.
• Create carousel ads where you can show several products with one actionable copy.
• Create content with the AIDA framework.
• Rewrite and optimise your best content pieces.
• Run A/B tests to see which content is working and which is not and why.
• Craft the perfect YouTube video ad description to gain more views.
• Create engaging social media descriptions that boost clicks and, thus, sales.

To increase your ROI without expanding your ad budget and generate compelling ad copies that capture the user’s attention, you can use CopySmith to craft ads that boost clicks and ultimately enhance your ROI.

QuillBot

An AI-powered writing tool that helps you improve your writing skills and productivity. With its advanced features such as paraphrasing in different modes (formal, fluency, simple, and more), Grammar Checker, and Plagiarism Checker, QuillBot has become an indispensable resource for students, writers, and professionals. You can get alerts on grammar, punctuation, spelling, plagiarism, and word misuse errors in just one click.

You can even get Chrome and Word extensions to simplify the writing process.

With QuillBot, you can:

• Automatically rewrite text to create unique content and avoid plagiarism with the Paraphrase tool.
• Identify and correct grammatical errors in your writing with the Grammar Checker.
• Ensure your work is free of copied content with the Plagiarism Checker.
• Quickly summarise any text or document with the Summariser tool.
• Create accurate citations for your work with the Citation Generator tool.

If you want to transform the way you write content, keep rephrasing and enhancing the readability of the content, you can take the help of QuillBot and elevate your writing style.

Writesonic

Writesonic is an AI-powered copywriting tool that specialises in creating SEO-optimised content for e-commerce businesses.

It is one of the easiest tools with advanced machine learning algorithms that help businesses generate engaging product titles, descriptions, and benefit bullet points. It can do it all 5x faster, which saves you time and resources that can help you improve your Google ranking and boost sales.

With Writesonic, you can:

• Use Chatsonic, the AI-enabled chatbot, to generate AI images and create copy for them
• Integrate it with Surfer SEO to generate SEO-friendly content without having to use the additional SEO tools
• Create bulk content where you can get 1,000 pieces of copy in just one click
• Navigate through its friendly interface and leverage its features
• Write copies in 24 languages
• Write product descriptions for eCommerce store
• Easily generate landing pages with compelling copies

If you want to boost productivity by 5x, get all the monotonous work of 5 days done in one, create content that follows all the SEO best practices, increase your CTRs, and reduce your cost-per-click, you can work with Writesonic.

Grammarly

Grammarly is a powerful grammar checker that you can use to improve your online writing, catch mistakes, and enhance your content’s clarity, engagement, and professionalism.

You can sign up for the web app version or download the Google extension to use Grammarly. The extension can integrate with most major platforms, which makes it easy to use with other tools.

To use Grammarly, simply click the ‘New’ button on the dashboard and paste it into your copy.

It detects plagiarism, suggests replacements for identified errors in English texts, and checks spelling, grammar, punctuation, clarity, engagement, and delivery. In addition, users can customise their style, tone, and language based on context.

Grammarly will offer suggestions to improve your writing, and you can accept or decline changes to analyse and eliminate cringe-worthy grammatical mistakes.

Semrush

Semrush is a competitive intelligence tool that allows you to view your competitors’ paid and organic search strategies, keyword rankings, ad copy, and more. With Semrush, you can research high-performing keywords and gain insights into your competitors’ ad spend, ad copy, and landing pages.

Additionally, Semrush can help you track competitors’ organic search rankings and identify opportunities to improve website content and SEO.

It is a valuable tool for businesses and marketers who want to gain a competitive edge in their industry and improve their search engine marketing strategy.

With Semrush, you can:

• Enter any domain and access information about their top-performing content and a full history of their Google search network advertisements.
• Study how other brands in your niche use copywriting to create effective ads and web content, and you can gain valuable insights into what works and what doesn’t in your industry.
• Take the guesswork out of SEO and PPC profits and stay ahead of your competitors using Semrush’s features, such as competitor analysis, backlinks builder, keyword research, rank tracking, and SERP analysis.
• Increase your website traffic by leveraging their smart recommendations that can drive clicks to your SEO or Google Ads campaigns.
• Track your keyword rankings across multiple search engines, including Google, Bing, and Yahoo.

If you want to stay ahead of the competitors, adapt to what made them successful and avoid mistakes, and keep a check on competitors and track your own success too, you can do this all using Semrush.