Documents are everywhere, approvals are taking ages, and errors are sneaking into your important files. If this sounds like your office, you’re in the right place. Operations managers, IT leaders, finance folks – you’re likely spending hours wrestling with paperwork stress. Right now, your team is probably stuck with manual data entry, slow approvals, and systems that don’t talk to each other.
SenseTask saw the headache of paperwork stress and built a smart platform to fix it. They use AI to pull data from documents, automate workflows, and speed up approvals.
We sat down with Ciprian Petrini, CEO of SenseTask, to understand how they’re making paperwork stress a thing of the past.
What is SenseTask?
SenseTask is an AI-powered platform designed to streamline document management and automate workflows, catering primarily to mid-sized and large organisations across various sectors like finance, logistics, healthcare, and government.
For businesses battling inefficiencies from disconnected workflows and manual document processing, SenseTask offers a comprehensive solution. Automating data extraction significantly reduces human error and speeds up time-consuming processes. Imagine your operations running smoothly without the constant delays that fragmented systems often cause.
SenseTask is built for those in key roles such as operations and IT management. It addresses their urgent need for efficient systems by providing a platform that not only centralises document management but also allows the customisation of workflows. This flexibility means you get a tool that adapts to your specific processes, ensuring tasks are completed efficiently and accurately.
What sets SenseTask apart is its all-in-one approach, integrating seamlessly with existing tools businesses use daily. This ensures a smooth transition, minimising disruption while maximising productivity. With SenseTask, you’re working smarter, eliminating unnecessary tasks and focusing on strategic growth.
SenseTask Founders
Ciprian Petrini stands at the forefront of SenseTask. As Co-Founder and CEO, his journey is one of innovation and grit. Educated in computer science and entrepreneurship in California, Ciprian returned to Romania with a singular mission: to create software that eases the burdens of modern business. His career reflects a blend of strategic insight and hands-on tech expertise. With experience spanning various innovative projects, he foresaw the bottlenecks in document processing and envisioned a platform to alleviate these pain points. And thus, SenseTask was born.
Alongside him, Victor Cristinari, the other half of this founding duo, brings his wealth of technical knowledge to the table. ViCTOr, the Co-Founder and CTO, has spent years immersed in software development. His job? To ensure that SenseTask’s platform is not only pioneering but built on solid, scalable foundations. This technical proficiency has been crucial to the startup’s success, especially in the competitive realm of AI-driven solutions.
The genesis of SenseTask traces back to the duo’s shared frustration with inefficient manual processes. Having witnessed the consequences of fragmented workflows and error-prone document management firsthand, they saw a clear opportunity. Ciprian and Victor shared a passion for leveraging AI to improve business efficiency, and they understood that the market was ripe for innovation. They set out to tackle the problem, driven by the conviction that technology could streamline these cumbersome tasks.
Those early days were not without challenges. Developing a platform that combined AI intelligence with user-friendly operation demanded rigorous research, testing, and iteration. Yet, Ciprian and Victor were undeterred. They sought feedback from initial users and refined their product meticulously. The result? A robust system that simplifies document management for companies reliant on complex approval workflows. Their story is a testament to the dedication, ingenuity, and power of identifying and addressing genuine business hurdles.
Interview with Ciprian Petrini, Co-Founder & CEO of SenseTask
Having understood what SenseTask is about, our team jumped at the chance to interview Ciprian Petrini, the Co-Founder and CEO, to get a deeper look into the company. We wanted to know more about the story behind SenseTask and its vision for the future of document management. Ciprian was generous with his time, and what followed was an insightful conversation.
Q: Ciprian, could you tell us a bit about SenseTask and what it aims to achieve?
A: SenseTask is about simplifying document management for organisations. We use AI to extract data, automate workflows, and speed up approvals. We noticed that many companies, especially medium to large ones, were struggling with paperwork. Manual data entry, slow approvals, and systems that didn’t connect were causing real headaches. SenseTask is built to solve these problems by making operations smoother and more efficient.
Q: Who is SenseTask really for? Which businesses benefit most from your platform?
A: We focus on mid-sized to large organisations across various sectors. Think finance, logistics, healthcare, and government. These are industries that handle a lot of documents daily. Our ideal customer is experiencing pain from inefficient document processes. They are likely in roles like operations management, IT leadership, or finance. They need systems that save time, cut errors, and ensure compliance. They are tired of manual processes, disconnected workflows, and delays. SenseTask appeals to decision-makers who want to optimise operations and boost productivity using smart automation.
Q: What problem is SenseTask primarily tackling for these organisations?
A: The core issue is inefficiency and inaccuracy from manual document processing. Many businesses are held back by time-consuming manual data entry, which leads to errors and compliance risks. Fragmented workflows and disconnected systems cause bottlenecks and slow down approvals. As document volumes increase, manual processes just can’t keep up. SenseTask offers a solution by automating data extraction, organising document management, and streamlining workflows with built-in approvals. This makes operations efficient, accurate, and scalable.
Q: How does SenseTask actually solve these problems? What’s the tech behind it?
A: SenseTask is an AI-powered platform that automates document processing and workflow management. It simplifies approvals. Our platform uses advanced AI and OCR to accurately pull data from different document types. This reduces manual input and errors significantly. Users can customise workflows to fit their specific processes, removing bottlenecks and ensuring tasks are completed efficiently. SenseTask also centralises all documents in one secure place, making it easy to manage, search, and track files. We have automated approval tools to speed up decision-making. Importantly, SenseTask integrates with existing systems, ensuring a smooth transition and minimal disruption. By combining intelligent document processing with workflow automation, we help organisations save time and costs and operate more effectively.
Q: Could you share the story of SenseTask’s founding? Who are the people behind it?
A: SenseTask was founded in 2019. There are two of us: myself, Ciprian Petrini, as Co-Founder and CEO, and Victor Cristinari, Co-Founder and CTO. I focus on the strategic direction and overall operations. My background is in computer science and entrepreneurship. Victor leads the tech side, overseeing the development and implementation of our platform. He has extensive experience in software development. This combination of leadership and tech expertise is key to how we address document processing and workflow automation challenges.
Q: What inspired you to start SenseTask in this particular industry?
A: The inspiration came from seeing firsthand how inefficient manual document processing and fragmented workflows were in various industries. We realised repetitive tasks like data entry and document approvals were not just time-consuming but also error-prone. This cost organisations a lot in resources and productivity. We wanted to use AI and automation to transform these processes. Our goal was to create a solution that eliminates bottlenecks, reduces errors, and lets organisations focus on more important tasks.
Q: What were the early days of SenseTask like? What challenges did you face?
A: The early days were challenging, as they are for most startups. Building the right technology was a big hurdle. Developing a robust, scalable AI platform for document processing took a lot of R&D. We iterated a lot based on feedback from early users. Gaining market trust was also tough as a new company. We offered pilot programs and showed measurable results to prove our value. Securing funding was another challenge initially. We pitched to investors by highlighting the real-world impact of SenseTask and its growth potential. Hiring the right talent was crucial too. We built a team with expertise in AI, software, and business operations. Understanding diverse customer needs across industries required constant learning and adaptation. We stayed customer-focused and refined the platform to address different use cases. Persistence and innovation helped us overcome these challenges, and we continue to grow, driven by our mission.
Q: How does SenseTask differentiate itself from competitors in the market?
A: SenseTask stands out by offering an all-in-one platform. We combine intelligent document processing, document management, workflow automation, and approval processes seamlessly. Many competitors focus on just one or two of these areas. Our AI-driven platform is highly accurate in data extraction. Our workflows are fully customisable to any business process. We simplify approvals with integrated systems. The platform is user-friendly, even for non-technical users. And importantly, SenseTask integrates smoothly with existing tools. This comprehensive approach ensures businesses not only save time but also can focus on strategic growth. We believe this makes us a superior choice for organisations wanting to streamline their operations.
Q: Has SenseTask received external funding?
A: Yes, we have received external funding.
Q: Can you tell us about your recent funding round?
A: Our recent funding came through a collaboration with Innovation Norway. This funding was crucial for scaling SenseTask. It also validated our platform’s potential to address significant business challenges.
Q: What are SenseTask’s plans for the future? What’s next?
A: We are committed to continuous innovation and expansion. We plan to integrate with accounting and ERP systems in Romania to enhance our market reach. Following that, we aim for international expansion, taking our services global. We are also working on adding new document types to our processing capabilities and enhancing our AI to improve data extraction accuracy further. These initiatives reflect our commitment to providing comprehensive and innovative solutions for document processing and workflow automation.
Q: Finally, what advice would you give to aspiring entrepreneurs?
A: Take care of yourself as much as your business. Your health is paramount. Eat well, sleep enough, and exercise. A healthy body and mind are essential for creativity and resilience. Don’t forget to have fun and take breaks to recharge. Balance is key to sustaining the entrepreneurial journey. A thriving entrepreneur builds a thriving business.
Feedough’s Take on SenseTask
SenseTask looks quite interesting. They’re tackling a real pain point – the sheer volume of paperwork that slows businesses down. Lots of companies still wrestle with manual processes, and that’s where errors creep in and efficiency takes a hit. SenseTask’s AI approach to pull data from documents and automate workflows seems smart. If they can really deliver on making approvals faster and processes smoother, that’s a big win for operations teams.
The challenge for them, like any startup, will be getting noticed in a busy market and showing businesses the tangible benefits. They’ll need to prove they can integrate easily with existing systems and deliver real ROI. However, if they keep focusing on user-friendliness and customisation, SenseTask has a solid chance to disrupt how companies handle documents. Expect them to keep pushing into different sectors and refining their AI capabilities further. It’s definitely one to watch in the automation space.
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.