This Startup Transforms Boring Dinners into Adventures – LesGo Startup Review

Evenings out have become a routine affair, haven’t they? While comfortable, your local diners and bars often serve up the same old experience. Now, if you’re among those who crave something more from your urban nightlife, who yearn for a dash of the extraordinary on your plate or in your glass, you’re not alone. The quest for unique dining adventures is a common thread weaving through the fabric of city life.

Enter LesGo, a startup that’s stirring up the dining scene by transforming how you spend your nights out. No more predictable menus or forgettable evenings. This is about crafting memories, about turning a simple dinner into a story worth sharing. LesGo has found the recipe for excitement, and it’s dishing out more than just flavors.

By reimagining the dining experience, LesGo has tapped into the pulse of what 18 to 40-year-olds with disposable income want—novelty, connection, and a taste of the exceptional. They’ve taken the possibility of an exhilarating night out and turned it into a reality, one themed event at a time. Curious about how they’re spicing up the scene? We did an interview to find out.

What is LesGo?

LesGo is redefining your evening out with a twist on the conventional dining experience. Picture a night where every dinner can become an adventure, where each outing is designed to be a memorable chapter in your urban life. This is what LesGo brings to the table for those in the city aged between 18 and 40 who have the means and desire to seek out the new and the exceptional.

The problem of monotony in dining out is what LesGo addresses head-on. By partnering with restaurants, they create themed events and interactive activities that stand out from your usual night out. These aren’t just meals; they’re experiences tailored to draw in customers who crave diversity in their social calendar.

What sets LesGo apart is its dedication to community and experience over mere transactions. It’s not just offering discounts; it’s crafting a space where curated events and a tiered loyalty program encourage active participation and content creation from its users. It’s a platform where every visit promises something different, something that breaks the chain of forgettable dining experiences.

LesGo Founders

Ronak Maloo is at the forefront of LesGo, steering the startup with the finesse of a seasoned chef orchestrating a symphony of flavours. His journey to CEO of this innovative venture is a testament to the adage that necessity is the mother of invention. With a LinkedIn profile that reads like a narrative of dedication, Maloo’s path has been anything but predictable.

His background, rich with diverse experiences, has been the bedrock for LesGo’s vision. A blend of entrepreneurial spirit and a passion for culinary exploration has fuelled this venture. It’s the story of a food lover who saw beyond the mundane offerings of city eateries and envisioned a dining landscape replete with excitement and discovery.

In the early days, the challenges of team building and carving a niche in the bustling dining industry were significant. Yet, Maloo and his team were undeterred, their appetite for innovation driving them forward. They acknowledged their target audience’s hunger for unique experiences and set out to craft a service that would satisfy this craving.

The spark for LesGo ignited from a frustration with the commoditization of dining experiences. Maloo, alongside his founding team, recognised the untapped potential in the market for a service that could transform the ordinary into the extraordinary. They saw a gap where others saw a full plate, and with that insight, LesGo was born, ready to serve up a feast of unforgettable moments for the urban diner.

Interview with Ronak Maloo, CEO of LesGo

In a recent one-on-one, I had the opportunity to find out about the inner workings of LesGo with CEO Ronak Maloo. His insights provided a glimpse into the future of dining out—a future where every meal is an event, and every event is a story worth telling. Here’s what unfolded during our conversation:

Q: Ronak, could you share the essence of what LesGo is all about?
A: LesGo is about transforming a regular night out into an unforgettable experience. We partner with restaurants to create themed events and interactive activities that turn every dinner into an adventure. It’s about crafting moments that resonate long after the meal is over, for a demographic that’s eager to explore the new and the exceptional.

Q: Who does LesGo serve, and what primary problem are you solving for them?
A: Our target audience is 18-—to 40-year-old urbanites with disposable income and a zest for new experiences. The primary problem we’re addressing is the monotony of dining out. We offer a platform that infuses variety and excitement into the dining scene, both for customers and restaurants.

Q: How does LesGo specifically address this problem?
A: We curate unique dining experiences and personalized rewards that break the typical dining routine. For restaurants, we drive visibility and customer traffic, especially during off-peak times, with our distinctive event promotions. Essentially, we’re creating a bridge between what restaurants offer and diners seek—an array of memorable experiences.

Q: Can you tell us about the founding team of LesGo?
A: The founding team is a group with a shared passion for food and innovation. My LinkedIn profile reflects a journey marked by diverse experiences shaping the vision for LesGo.

Q: What inspired you to venture into this industry?
A: The inspiration came from our own frustration with the commoditization of dining. We saw a significant opportunity to reintroduce the joy of discovering culinary cultures and turn dining out into a treasured and shared experience.

Q: What differentiates LesGo from its competitors?
A: Unlike typical discount apps, LesGo is about building a community. We focus on curated, unique dining experiences and a loyalty program that rewards user-generated content. It’s about fostering genuine engagement that goes beyond mere transactions.

Q: What are the future plans for LesGo?
A: We’ve already launched a beta version hyper-locally. The plan is to launch the app in Bangalore and then expand globally. We’re setting the stage for LesGo to be a global platform for extraordinary dining experiences.

Q: What advice would you give to aspiring entrepreneurs?
A: My advice is to embrace the uncertainty of starting a new venture. Trust in your vision, work tirelessly, and surround yourself with a team that complements your skills. When faced with challenges, push through with determination and a willingness to learn.

In conclusion, Ronak Maloo’s vision with LesGo is not just to change how we dine out but to redefine the very fabric of our social experiences. It’s a bold step towards a future where every meal can be a story, every evening an adventure, and every patron, a storyteller.

Feedough’s Take on LesGo

LesGo is a breath of fresh air in the urban dining landscape, promising to infuse the ordinary with a sense of wonder. It leverages the growing appetite for new experiences, tapping into a demographic eager for social connection and memorable moments. With its focus on community building and user engagement, LesGo is poised to disrupt the dining scene, offering a compelling alternative to the status quo.

Looking ahead, the challenge will be to maintain the uniqueness of each experience as they scale, ensuring that the quality doesn’t dilute with expansion. LesGo’s trajectory seems promising, with potential to not just succeed, but to set a new benchmark in the industry. Expect to see this startup making headlines as it turns every meal into a story worth telling.