The Psychology of Ownership in Marketing
Ever wondered why children are so unwilling to exchange their toys for new ones but are … Read more
The Guides section is a treasure trove of information encompassing all facets of the business world. With an extensive range of topics covered, you’ll find detailed and practical resources to help you navigate the complex landscape of entrepreneurship and business management.
From launching a successful start-up and mastering marketing strategies to understanding financial management and optimising operations, our comprehensive guides cater to diverse interests and skill levels.
Continuously updated to stay relevant in the ever-evolving world of business, this section empowers you with the knowledge and insights necessary to achieve your goals and excel in today’s competitive market.
Ever wondered why children are so unwilling to exchange their toys for new ones but are … Read more
Marketers are not psychologists, but a majority of successful marketers employ psychology in their strategies. Social … Read more
We live in an era where if a marketer isn’t using artificial intelligence in his marketing … Read more
Are diamonds rare? Or are they expensive for no reason? Believe it or not but the … Read more
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels … Read more
It’s the new age of the digital world and eWallet is in the spotlight. With the development … Read more
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership … Read more
“What’s in a name? that which we call a rose By any other name would smell … Read more
Memes are on a rise. We’ve seen them, got amused and have often shared them as … Read more
Communication is important even for your basic marketing strategies. The target audience ought to know and … Read more