What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it’s … Read more
What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and … Read more
What Is Media Planning? – Components, Objectives, & Process
Today, marketers are spoilt with choices when it comes to media. There are the traditional touchpoints … Read more
What Is A Press Release? – Importance, Types, & Examples
Media coverage is one of the most effective tools in an organisation’s marketing arsenal. Whether promoting … Read more
What Is Digital Economy? – Importance, Types, Examples
The world has become digital and so has the economy. The digital economy is the result … Read more
What Is Television Advertising? – Importance, Types, Examples
Televisions have been a staple in an average home for decades now. People use them for … Read more
What Is Print Advertising? – Importance, Elements, Types, Examples
Newspapers, magazines, flyers, and other printed materials have been in existence for centuries, and they are … Read more
What Is Performance Marketing? – Types, Examples, & How-To Guide
The world of marketing is constantly evolving. While some forms of marketing remain tried and true … Read more
What Is Regtech? – Use Cases, Challenges, & Future
Regulatory requirements are a big part of any business’s life cycle. The government generally sets them, … Read more
