What Is A Virtual Store? How Does It Work?
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Private Investors: Definition, Types, Where To Find Them
It is always thrilling to start a business. However, most startups lack sufficient funding for their … Read more
Board Of Directors: Definition, Types, & Duties
Managing a company is an incredibly complex process that involves many moving parts and decisions. No single … Read more
What Is Entrepreneur In Residence?
Venture capital firms and other investors operate on just one principle – invest in people and … Read more
What Is Customer Development? Importance & Process
Unlike traditional businesses, startups don’t have the benefit of an existing customer base or market to … Read more
What Is Content Writing? – Types, Importance, & Examples
Today, content is found in almost every aspect of modern life. People consume content through books, … Read more
What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves … Read more
What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it’s … Read more
What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and … Read more
What Is Media Planning? – Components, Objectives, & Process
Today, marketers are spoilt with choices when it comes to media. There are the traditional touchpoints … Read more
