What Is Marketing Collateral? – Types & Examples
Marketing isn’t just writing copy or designing ads. It’s also using that perfect media mix to … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Visual Identity? [Detailed Guide]
Customers believe what they see. In fact, studies show that over 92.6% of customers put the … Read more
What Is Mortgage Tech?- Challenges, Use Cases and Examples
In a world flooded with cheap mortgages in the past decade, consumers have become wary of … Read more
What Is Email Marketing [Detailed Guide]
Emails existed way before the internet was even a thing. In fact, the first email was … Read more
What Is Cleantech?- Challenges, Use Cases and Examples
The world is changing at a faster pace than we ever thought. As the population and … Read more
What is STP Marketing? – The STP Model Explained
Today, several businesses make the mistake of commencing their marketing without a plan or target audience … Read more
What Is Real-Time Marketing? – Characteristics & Examples
Not so long ago, marketers could take almost a month to create a campaign, test it, … Read more
What Is Medtech? – Use Cases, Examples, & Future
The medical industry is one of the most challenging industries, given that it deals with sensitive … Read more
What Is Pay As You Earn (PAYE)?
Taxes are a huge part of our lives; there’s no escaping them. Be it in developing … Read more
What Is Ansoff Matrix? – Strategies & Examples
As the world shrinks with each passing day, the business opportunities multiply at an ever-increasing rate … Read more
