What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- The service marketing mix is also different from … Read more
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation … Read more
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a … Read more
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses to guide their … Read more
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo! Then Google disrupted the … Read more
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the … Read more
