Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessary … Read more
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with … Read more
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception … Read more
What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle on their way to work? One … Read more
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and traits they come … Read more
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of human traits, emotions, or intentions to … Read more
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re … Read more
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured … Read more
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market. It … Read more
