What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle on their way to work? One … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and traits they come … Read more
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of human traits, emotions, or intentions to … Read more
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re … Read more
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured … Read more
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market. It … Read more
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an … Read more
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of … Read more
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- The service marketing mix is also different from … Read more
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation … Read more
