The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Lean Canvas: Everything You Should Know
Entrepreneurs spend most of their time designing and drafting a well-researched and thorough business plan which … Read more
Startup or Start-up: Which is correct?
Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe you’re a journalist searching for your … Read more
What Is A Startup?
Scepticism finds no substance when we say that startups are the ones stealing the limelight in … Read more
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target … Read more
What Is Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches without any fear of … Read more
What Is A Business Model? The 30 Types Explained
Your prototype might be ready for presentation to investors or licensees, but it is worth nothing … Read more
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is … Read more
