What Is Brand Equity? Why Is It Important?
The increase in the competition has eventually changed the buying habits and purchasing decision making process … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Who is an Entrepreneur? – Characteristics & Types
You might have heard everyone around you talking about entrepreneurship and starting their own businesses. You might … Read more
Who Is An Infopreneur? [Ultimate Guide]
We are surrounded by entrepreneurs. Some sell great products, some provide unique services, some come up … Read more
What Is Revenue? Revenue vs Income vs Profit vs Sales
The ultimate motive of every business is to reap benefits in monetary form by performing certain primary … Read more
What Is A Revenue Model? – Components & Types
Entrepreneurs spend months designing and planning how their business model will work and create value in … Read more
Marketing Environment: Explanation, Components, & Importance
Several internal and external factors affect a business’s marketing activities. While some of the factors are … Read more
Exit Strategy: Everything You Need To Know
Just like you, every stakeholder in your business expects a greater return from their investment. Everyone … Read more
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart … Read more
Lean Canvas: Everything You Should Know
Entrepreneurs spend most of their time designing and drafting a well-researched and thorough business plan which … Read more
Startup or Start-up: Which is correct?
Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe you’re a journalist searching for your … Read more
