What Is Endowment Effect? – Psychology & Applications
A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine’s value was … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Marketing Communication (MarCom)?
If a company does not communicate about its offerings, how would its customers know they exist? … Read more
What Is Pareto Principle? – The 80/20 Rule Explained
Hustling and working hard are fundamental aspects of getting a job done. But when the time … Read more
What Is A Press Kit? – Media Kit Elements & Examples
Journalists, media houses, and even influencers are always on the lookout for new and exciting content … Read more
What Is Media Buying? – Objectives, & Process
When it comes to popular media like television, radio, or the Internet, there is more to … Read more
What Is Open Beta? – A Detailed Guide
A product witnesses several stages of development before it is finally released for public use. From … Read more
What Is A Brochure? – Types, Uses, & Examples
Be it a big retail store like Walmart, an amusement park like Disneyland, or just a … Read more
What Is A Landing Page? [Detailed Guide]
The name landing page stems from the fact that visitors land on it after clicking a … Read more
What Is Omnichannel Marketing? – Importance & Examples
With the advent of technology, it’s not just how customers shop that has changed, but also … Read more
What Is A Lead Investor? – Importance & Role
Landing an investor for your startup is an uphill struggle. It’s not as they show in … Read more
