Customer Relationship Management: The Ultimate Guide To CRM
Thanks to the ever-increasing competition, wooing customers is now a fact of marketer’s life. They make … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a … Read more
What Is Elevator Pitch? – Examples & How-To Guide
Suppose you’re in an elevator and suddenly bump into your old friend or an old client. … Read more
Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)
Throughout the short history of cryptocurrency, we’ve been introduced to numerous new processes and terms like … Read more
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has … Read more
MVP vs. Beta: What’s The Difference?
Pre-releases of a product are important for varied reasons. However, each release has its own objective … Read more
Blockchain for Dummies
Bitcoin, Ethereum, Litecoin, Ripple are words all of us have been bombarded with in the past … Read more
Product Manager vs Program Manager vs Project Manager
In spite of being very different roles, it is astonishing how people everywhere seem to confuse … Read more
Vision Statement: The Complete Guide
The success of a business lies within its business model but the heart of that success … Read more
What Is Micromanagement? Who Is A Micromanager?
Directing the efforts of the team towards a definite purpose or a goal involves the use … Read more
