Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald’s staff’s “Would you like fries with that?” has been adding millions … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there … Read more
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a … Read more
What Is Advertising? – Examples, Objectives, & Importance
A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An … Read more
What Is Owned, Earned, And Paid Media? (And Their Difference)
Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. One … Read more
Wireframing 101: A Guide for Beginners
Wireframing is one of the essential skills for Product Managers and UX Designers. Wireframing or the … Read more
What Is Public Relations? PR Functions, Types, & Examples
Public image makes up 63% of the value of most companies today. When there’s a mishap … Read more
Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples
Did you check your phone before you started reading this article? Did you browse through your … Read more
What Is Buzz Marketing? – Strategies & Examples
“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than … Read more
What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]
Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today’s … Read more
