Wireframing 101: A Guide for Beginners
Wireframing is one of the essential skills for Product Managers and UX Designers. Wireframing or the … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Public Relations? PR Functions, Types, & Examples
Public image makes up 63% of the value of most companies today. When there’s a mishap … Read more
Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples
Did you check your phone before you started reading this article? Did you browse through your … Read more
What Is Buzz Marketing? – Strategies & Examples
“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than … Read more
What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]
Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today’s … Read more
6 Basic UX Design Skills Every Product Manager Should Have
A good user experience is a must for the success of a product. That is why … Read more
What Is Microtargeting?
What if I told you that you can target different customers and craft a personal campaign … Read more
Top 10 Metrics Every Product Manager Should Know & Track
How can a Product Manager ensure that his product stays ahead in a crowded market? How … Read more
Target Market – Definition, Examples, Strategies, & Analysis
The demand for your product depends on the needs, wants, and luxuries of your customers. These … Read more
What Is A Unicorn Startup Company?
We always talk about unicorns like Uber, Airbnb, Snap, Didi, Pinterest etc, but little do we … Read more
