Soft Skills – Definition, Importance, List, & Examples
Hiring managers usually look for two types of skills in the prospective candidates – hard skills … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand at … Read more
What Are SMART Goals? How To Write SMART Goals?
Most of you must have read or heard of this quote: A goal without a plan … Read more
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a … Read more
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry … Read more
What Is Consumer Behaviour? [Detailed Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a … Read more
What Is Time Management: Ultimate Guide
If you ever feel like there is never enough time for you to execute your every … Read more
What Is A Reverse Auction & How Does It Work?
You might have seen the hammer going down “One” and then “Two” and “Sold!”; the usual … Read more
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often … Read more
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some brands, products, and services … Read more
