Marketing Campaign – Meaning, Types, & Examples
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Sports Marketing?
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes … Read more
What Is A Tagline? – Types, Examples, & How-To Guide
You must have heard or read many, praised some and even mocked some too. But what … Read more
What Is Brand Message? How To Craft A Brand Message?
In this big world of biased demand, not every brand makes its way through. Some of … Read more
Soft Skills – Definition, Importance, List, & Examples
Hiring managers usually look for two types of skills in the prospective candidates – hard skills … Read more
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand at … Read more
What Are SMART Goals? How To Write SMART Goals?
Most of you must have read or heard of this quote: A goal without a plan … Read more
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a … Read more
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry … Read more
What Is Consumer Behaviour? [Detailed Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a … Read more
