Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally … Read more
What Is Marketing Strategy? – Examples, Components, & Planning
A strategy is like a map that helps you reach your goals using a predefined route. … Read more
What Is Workplace Communication & Why Does It Matter?
We’ve all been there, leaving a meeting having no idea what to do next. And you … Read more
What Is A Business Plan? – Meaning & Components
One question which many entrepreneurs don’t get right is ‘what is a business plan?’. While it … Read more
What Is Startup Pivoting? [A Guide for Beginners]
Your venture started well and everywhere was sunshine, but suddenly you hit a rough patch, and … Read more
What Is Brand Loyalty? – Types, Importance, & Examples
Ever wondered what makes your target audience purchase your offering time and time again? Or, perhaps … Read more
Angel Investors vs. Venture Capitalists
You are ready with your product, but you are also a cash-strapped startup. So you turn … Read more
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is … Read more
Advertising Campaign – Meaning, Examples, & Planning
Advertisements have their ways to make us buy the advertised products, don’t they? But imagine the … Read more
