The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its … Read more
11 Proven Competitive Strategies That Work
A typical market is occupied by multiple firms competing for the position of the market leader. … Read more
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to … Read more
What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Green business practices … Read more
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got … Read more
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the … Read more
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing … Read more
What Is Entrepreneurship? – Types & Importance
There are 582 million entrepreneurs in the world today. This means 1 in every 13 people … Read more
What Is Personalised Marketing? How Does It Work?
What is the first thing that comes to mind upon reading the word ‘personalisation’? Maybe a … Read more
