What Is Loss Aversion? – Definition & Examples
Humans are roughly 2.5 times more sensitive to losses than they are to gains of similar … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Maslow’s Hierarchy of Needs Explained
A homeless person’s primary concern isn’t to build friendships or achieve a career milestone but rather … Read more
What Is An infographic? – Types & Examples
It’s a proven fact that the human brain is more attracted to visuals than plain text. … Read more
What Is Augmented Product? (Importance & Examples)
Starbucks is best known for its exceptional coffee and roastery reserves, but that isn’t all for … Read more
What Is A Core Product? (Importance & Examples)
The actual product the end consumer receives is a mixture of two elements: a core product, … Read more
What is Operations Management? – Purpose, Benefits, & Challenges
There’s a lot that goes into a successful business. From having the right resources to managing … Read more
What Is Top Of Mind Awareness (TOMA)?
When 66% of people think about a soft drink, they think about Coca-Cola. Not just this, … Read more
What Is Gruen Transfer? How Does It Work?
Shopping is not just buying things; it is a mixed bag of experiences that involves the … Read more
What Is Private Label? How Does It Work?
In a usual consumer market, companies manufacture their own branded items. This process involves substantial capital, … Read more
What Is Buying Center? – Components & Examples
Listening to buying center might create a picture of a huge shopping center or a mall … Read more
