What Is Brand Purpose And Why Is It Important?
With changing times, it is important to have a brand purpose. It is because today’s customers … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products are offered … Read more
What Is Retail? Retailing Types, Functions, & Characteristics
Retailing goes as back as time goes and the best part of it is that the … Read more
The Importance Of Branding In Today’s World
Today, the market is full of countless companies selling similar generic products. This has led to … Read more
Cost Leadership – Definition, Examples, & Strategies
Unless you have a money-bearing tree in your backyard, I’m sure you’ve always searched an extra … Read more
What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t … Read more
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official websites, … Read more
What Is Ramen Profitability?
Self-sustainability is important for the initial stages of a startup. If you’re self-sustainable, you have more … Read more
The Importance Of Communication In Business
Effective communication is imperative, not just for businesses but for the whole human ecosystem. For business, … Read more
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that … Read more
