What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official websites, … Read more
What Is Ramen Profitability?
Self-sustainability is important for the initial stages of a startup. If you’re self-sustainable, you have more … Read more
The Importance Of Communication In Business
Effective communication is imperative, not just for businesses but for the whole human ecosystem. For business, … Read more
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that … Read more
What Is A Decacorn?
Every startup dreams of becoming a unicorn (a startup having a valuation of at least $1 … Read more
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked … Read more
What Is Venture Capital & How It Works?
Today, we can’t deny that startups have found a special space in the business ecosystem. They … Read more
Referral Marketing [An Actionable Guide]
“Check these cool headphones out, the bass is crazy!” “Oh, the food there is so delicious! … Read more
Direct Marketing – Definition, Types, Strategies & Examples
How can you target a specific audience or age group to present information about your services … Read more
