What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What is Payroll? – Components & Payroll Process
Payroll processing is one of the most tedious jobs of the month for the HR department … Read more
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives … Read more
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, … Read more
Go-To-Market Strategy [The Ultimate Guide]
If you are an experienced entrepreneur, you’d probably know that having a brilliant team, building a … Read more
Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and … Read more
What Is Cofounder? – Founder vs. Cofounder
Starting up isn’t a piece of cake. Even if a startup founder succeeds in getting an … Read more
What Is SWOT Analysis? – Template, Examples, & How-To guide
‘SWOT Analysis is the critical starting point of strategic thinking.’ Earlier in 1960, when corporate planning … Read more
Brand Promotion – Meaning, Importance & Examples
A brand is what sells when the customer has to decide among different products having the … Read more
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start … Read more
