Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Cofounder? – Founder vs. Cofounder
Starting up isn’t a piece of cake. Even if a startup founder succeeds in getting an … Read more
What Is SWOT Analysis? – Template, Examples, & How-To guide
‘SWOT Analysis is the critical starting point of strategic thinking.’ Earlier in 1960, when corporate planning … Read more
Brand Promotion – Meaning, Importance & Examples
A brand is what sells when the customer has to decide among different products having the … Read more
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start … Read more
Compensation Philosophy: What Is It & Why Is It Important?
Almost 50% of the organizations agree to the fact that employee turnover is on an all-time … Read more
The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with … Read more
V-Commerce — What Is It & Why Is It The Next Big Thing?
“Alexa, will most homes have a smart speaker by 2020?” “Hey Google, are more consumers using … Read more
What Is A Green Product? – Examples, Advantages, & Challenges
In the past 50 years, humans have consumed more resources than in all previous history. This … Read more
The Importance Of Management In Business
Almost 90% of startup businesses fail miserably within the first five years of starting up, of which … Read more
