What Is Agritech? – Use Cases, Examples, & Future
When we hear technology, we think of robots, artificial intelligence and also the future problems related … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when they … Read more
Brand Extension: Definition, Types, & Examples
A brand makes it possible to identify a product. It gives it a name and makes … Read more
Customer vs. Consumer – Relationship & Difference
The words “customer” and “consumers” are often interchangeably used and are easily confused with one another. … Read more
Name Your Own Price [NYOP]: What Is It & How It Works?
A usual day in the market – you see a high priced product and think that … Read more
What Is Brand Ambassador? – Types, Importance & Examples
‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly … Read more
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, … Read more
Veblen Goods – Definition, Demand Curve & Examples
Imagine a product that sells more as its price increases. Makes anyone hearing this want to … Read more
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and … Read more
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies. If you’re among the remaining … Read more
