What Is Brand Ambassador? – Types, Importance & Examples
‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, … Read more
Veblen Goods – Definition, Demand Curve & Examples
Imagine a product that sells more as its price increases. Makes anyone hearing this want to … Read more
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and … Read more
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies. If you’re among the remaining … Read more
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in … Read more
What is Payroll? – Components & Payroll Process
Payroll processing is one of the most tedious jobs of the month for the HR department … Read more
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives … Read more
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, … Read more
Go-To-Market Strategy [The Ultimate Guide]
If you are an experienced entrepreneur, you’d probably know that having a brilliant team, building a … Read more
