What Is Rebranding? – A Complete Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Brand Recall? – Importance, Measurement, & Strategy
Every brand today wants to connect with the target audience like a pop song. But given … Read more
Organisational Culture: Definition, Importance, Types & Examples
The employees in an organisation make up its most valuable asset and there exists a set … Read more
What Is Sales? – Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for something … Read more
What Is A Webinar? – Features, Types, & Benefits
Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals and … Read more
Accelerator vs. Incubator: A Comprehensive Comparison
The terms startup accelerator and startup incubator might seem like they have the same meaning: to … Read more
What Is Corporate Communications? – Importance & Components
A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips … Read more
Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – … Read more
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, … Read more
Business to Consumer (B2C) | Definition, Types, & Examples
Knowing the target market is essential for any business to sell and succeed. While some businesses … Read more
