What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, a … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Brand Experience? [A Detailed Guide With Examples]
Mark is a young adult who likes to ride bikes. He goes into an XYZ store … Read more
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or specifically to long-term … Read more
Brand Recognition: Definition, Importance, Levels, & Strategies
A brand is the company’s most valuable asset. It is what the customer recognises, remembers, and … Read more
Social Commerce (Social Media + E-Commerce): Definition & Examples
Social Commerce is a spinoff term made by combining ‘social network’ and ‘electronic commerce’. It integrates … Read more
What Is A Marketer? – Responsibilities & Characteristics
As a professional marketer, I was recently called by a well-established firm to market its products. … Read more
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo, the second most liked brand by kids, used over 3 creative teams and toured around … Read more
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s door to … Read more
Experiential Marketing: A Detailed Guide
“Company X recently organized a product launch whereby it made special arrangements for games and gift … Read more
What is Brand Dilution? – Causes, Examples, & How To Avoid It
Every company plans to expand its offerings or tap into untapped markets to increase its profits … Read more
