What Is Brand Hierarchy? How To Develop One?
Brands distinguish their products from competitors through various factors like a name, promise, positioning. But how … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Leadership? – Importance and Styles
Are leaders born or made? A study by the University of Illinois suggests that 30% of … Read more
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to … Read more
How Do Courier Companies Work?
Courier companies are similar to the usual mailing service – they help transport products & goods … Read more
What Is Proof Of Concept? [A Detailed Guide]
Let’s be practical about love – it’s blind. And entrepreneurs love their ideas even more than … Read more
What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, a … Read more
What Is Brand Experience? [A Detailed Guide With Examples]
Mark is a young adult who likes to ride bikes. He goes into an XYZ store … Read more
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or specifically to long-term … Read more
Brand Recognition: Definition, Importance, Levels, & Strategies
A brand is the company’s most valuable asset. It is what the customer recognises, remembers, and … Read more
Social Commerce (Social Media + E-Commerce): Definition & Examples
Social Commerce is a spinoff term made by combining ‘social network’ and ‘electronic commerce’. It integrates … Read more
