What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days? The language was originally … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in the … Read more
Kickstarter vs Indiegogo: Which Platform To Choose?
Do you have an idea or a product or a startup? But, are you low on … Read more
Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
Have you ever bought a product that was well-made and felt good to use? That was … Read more
What Is Infratech? – Use Cases, Examples, & Future
Our existing infrastructure was designed and built in a different age, with different levels of technical … Read more
What Is Brand Hierarchy? How To Develop One?
Brands distinguish their products from competitors through various factors like a name, promise, positioning. But how … Read more
What Is Leadership? – Importance and Styles
Are leaders born or made? A study by the University of Illinois suggests that 30% of … Read more
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to … Read more
How Do Courier Companies Work?
Courier companies are similar to the usual mailing service – they help transport products & goods … Read more
What Is Proof Of Concept? [A Detailed Guide]
Let’s be practical about love – it’s blind. And entrepreneurs love their ideas even more than … Read more
