What Is Deep Tech? – Use Cases, Examples, & Future
Technology is ever-evolving. Scientific discoveries and engineering are disrupting almost every industry we know. A decade … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Customer Lifetime Value (CLV)? – Formula & Examples
An old business adage states that about 20 percent of the customers bring in 80 percent of revenue … Read more
What Is Corporate Identity? – Importance, Elements, & Examples
Imagining someone without a name, personality, or distinct behaviour is hard. It’s human nature to associate … Read more
What Is An Accredited Investor?
If you are aware of crowdfunding, hedge funds, venture funds, private placements, then you must’ve come across … Read more
What Is TAM SAM SOM? How To Calculate It?
Developing a product without proper market analysis is a gamble. Any experienced or skilled marketer will always analyse … Read more
The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing is the way to reach those … Read more
Co-branding – Definition, Importance, Types, & Examples
Amid the increasing competition, every brand today looks for fresh and exciting marketing strategies that make … Read more
What Is Angel Investor?
If you’re an entrepreneur or anyone who follows startups, you must have heard the terms angel … Read more
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If today’s business environment be compared with … Read more
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about the brand … Read more
