The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing is the way to reach those … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Co-branding – Definition, Importance, Types, & Examples
Amid the increasing competition, every brand today looks for fresh and exciting marketing strategies that make … Read more
What Is Angel Investor?
If you’re an entrepreneur or anyone who follows startups, you must have heard the terms angel … Read more
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If today’s business environment be compared with … Read more
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about the brand … Read more
What Is Serial Entrepreneur? – Characteristics & Examples
We hear the term “entrepreneur” a lot every day. But not many know what it means … Read more
What Is A Convertible Note? – Meaning, Terms, & Examples
The problem – an early-stage startup’s growth trajectory is hard to predict. The information is limited … Read more
What Is Sole Proprietorship? – Definition & Examples
When it comes to choosing a business structure, most single entrepreneur business ventures choose to stick … Read more
The 3 Levels Of Management Explained
John has recently started working for Growth Enterprises as a General Production Manager. He was asked … Read more
What Is Product Line? – Definition & Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, … Read more
