What Is Customer Acquisition Cost (CAC) – Formula & Example
Acquiring new customers isn’t easy. It not only requires sales efforts but there’s also a monetary … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is White Label? – Process, & Examples
Not every business develops its offering intending to operate on a B2C model (customer-facing model). Some focus on … Read more
What Is Churn Rate? – Meaning, Types, & Formulas
According to Stanford, every business that exists today might become a subscription business soon. And with the subscription-based … Read more
What Is Burn Rate & Startup Runway?
Generally, your startup will not be profitable during its early stages. By not profitable, I mean … Read more
Small and Medium Enterprise (SME) – Definition, Characteristics, & Examples
Every business has a journey. Their endings might be different but starting is always the same … Read more
What Is Debt Financing? – Types, Sources, Pros & Cons
Usually, during the initial stages of the startup, the money comes from the pockets of founders and … Read more
What Is Equity Financing? – Types, Sources, Pros & Cons
Running a successful startup requires a lot more than just a great idea. It also involves … Read more
What Is Simple Agreement for Future Equity (SAFE)?
Startup funding during the initial stages of the startup is crucial for the company’s survival in … Read more
What Is Stealth Startup? – Types & Examples
Not every entrepreneur wants to gain public attention. Many do believe in privacy in the initial … Read more
Brand Association – Definition, Importance, Types, & Examples
Umpteen number of brands are present in a customer’s vicinity. While the customer fails to recognise … Read more
