Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consumption … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Monopolistic Competition: Definition, Characteristics, & Examples
In today’s growing economy, it is impossible to identify markets that witness a perfect competition or … Read more
Oligopoly: Definition, Types, Characteristics, & Examples
As economies continue to develop, various industries witness a rise in competing forces. Due to this, … Read more
Outsourcing: Definition, Types, Pros, Cons, & Examples
Business tasks are not limited to just the core offering. There’s a network of functions and … Read more
What Is Beta Testing? – A Detailed Guide
No one wants to launch a faulty product in the market. But often, there are bugs, … Read more
What Is After-Sales Service? – Types & Examples
Customers are the biggest asset a business can have, and this asset is built through satisfaction … Read more
What Is Peer-To-Peer?
The IT world witnesses two significant types of network architectures: the client server-network and the peer-to-peer … Read more
Monopoly: Definition, Types, Characteristics, & Examples
Economies around the world witness a combination of different market structures. While there’s a lot of … Read more
Brick And Mortar: Definition, Examples, & Challenges
Traditionally, when the world wasn’t civilised, businessmen used to scout for customers themselves. Later, when towns … Read more
What Is Customer Retention Rate? How To Calculate It?
The economics of modern businesses like telecom, insurance, SAAS and other subscription-based businesses differs considerably from … Read more
