What Is Undercover Marketing? – Strategies & Examples
The last thing any person consuming an ice cream bar would anticipate is probably that the … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Two-Sided Marketplace: What Is It & How It Operates?
Google, Amazon, Airbnb, Snapchat, Facebook, Netflix, and YouTube have more in common than what usually meets … Read more
What Are Key Result Areas? How To Identify Them?
While destinationless journeys do appeal to many, work without clear paths and goals is inefficient. What … Read more
What Is Point Of Sale? – Definition, Importance & Examples
Customers are usually relaxed while entering a store, spa or restaurant and tensed at the cash … Read more
Staging Environment – Definition, Benefits, and Limitations
At a time when technological advancements are so rapid, providing customers with new features is almost … Read more
Pre-Seed Funding Explained: What It Is & How It Works
A disruptive idea marks the start of a startup. But not all ideas convert into real … Read more
What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained
There are times when the competitive market scenario leads to companies engaging in what we call … Read more
Who is a Solopreneur? – Characteristics & Types
When starting a business, an individual has to make many key decisions. A business owner might … Read more
Limited Liability Partnership (LLP): Definition, Characteristics, & Examples
Having a traditional partnership firm is a common practice followed by a lot of people. People … Read more
What Is Cause Marketing? – Types & Examples
The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive because … Read more
