Venture Debt for Startups: What Is It and How to Get It
Many entrepreneurs believe that the size of a VC funding round corresponds with their degree of … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A KPI? – Definition, Examples, & Measurement
American Psychological Association claims that monitoring progress increases one’s chances of success. Assessing people’s performance increases … Read more
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both … Read more
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens, which depicted Santa … Read more
What Is Acqui-Hiring & How It Works?
Mark Zuckerberg once said that Facebook has never bought a company for the sake of buying … Read more
What Is Relationship Marketing? – Examples & Strategies
Acquiring new customers is an expensive task when compared to retaining existing ones. With limited resources, … Read more
Perfect Competition – Definition & Characteristics
Economies around the world house several market structures, some of which are hypothetical – that do … Read more
What Is Price? – Meaning & Function
When a customer goes to a grocery store to buy some wheat flour or uses a … Read more
What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to … Read more
What Is Transactional Marketing? – Examples & Strategies
Every business’s objective is to sustain by increasing sales and maximising its profits. These organisations employ … Read more
