What Is Advertisement? – Examples, Objectives, & Importance
Advertisements come in various shapes, sizes, and forms, be it a thirty-second spot on TV, a … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is MarTech? – Use Cases, Examples, & Future
Technology powers almost every aspect of marketing today – from product development to refining target audience, … Read more
What Is Point of Purchase? – POP Marketing Definition & Examples
An average supermarket shopper can be exposed to around 20,000 products in a single supermarket visit … Read more
What Is A Virtual Office & How Does It Work?
The way we go to the office today isn’t how it used to be before. Over … Read more
What is Billboard Advertising? [Complete Guide]
What comes immediately to your mind when you picture Times Square? All the big neon lights, … Read more
What Is HR Tech? – Use Cases, Examples, & Future
The role of the human resource department in a company isn’t limited to hiring new employees. … Read more
What Is Packaging? – Definition, Types, & Functions
One cannot transport eggs from a poultry farm to the retailer without packing them in an … Read more
What Is Comparative Advertising? – Examples, Pros & Cons
An average human is exposed to around 5000 ads every day. When every brand boasts about … Read more
Founder Vesting: How Vesting Works in New Businesses?
The world of entrepreneurship requires you to plan for uncertainties. You cannot wait for some mishap … Read more
What Is Customer Experience? – Importance & Strategies
Let’s go back to the last time you wanted to buy a smartphone. You started with … Read more
