What Is Field Marketing? – Characteristics & Types
People can shop with the press of a button in the Internet age. Nonetheless, no matter … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Corporate Social Responsibility (CSR)?
Corporations can have more detrimental effects on the environment than one can imagine. They cause pollution, dump … Read more
What Is Traditional Marketing? – Channels & Examples
How one conducts business vastly differs from how one used to do it. The internet brought … Read more
What Is An Invoice? – Components, Types, & Templates
As a small business owner, once you’ve finally mapped your business strategy, designed an effective logo, … Read more
What Is Promotion Mix? – Elements & Examples
In business, just developing a product isn’t enough to achieve the marketing goals. This is why … Read more
The 5 Phases Of Project Management
Projects are complex and require various people, departments, and sometimes even organisations to work together. It … Read more
Who Is A Project Manager? – Definition, Roles and Responsibilities
Every new development results from an extensive project; be it government, corporate, or social, every project … Read more
What Is Project Management?
Whether large or small, businesses work on plenty of projects simultaneously and in quick succession. These … Read more
What Is A Virtual Assistant & How Do They Help Businesses?
A few decades back, having employees work from home sounded like a futuristic concept. Today, companies … Read more
What Is Direct-To-Consumer? How D2C Model Works?
D2C model stands for direct to consumer. It is based on the premise that brands want … Read more
