What Is Place Mix? – Components & Examples
It’s one thing to have a fantastic product at a reasonable price. But, it means moot … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Organisational Behaviour? – Importance, Objectives & Examples
Modern businesses are diverse and bring together people from various social and economic backgrounds. They are … Read more
12 Popular Project Management Techniques & Methodologies
Managing a project is complex and requires extensive organisational and managerial skills. Communication, collaboration, planning, and … Read more
What is Foot Traffic? How To Measure It?
One may likely have heard that location is everything. When it comes to choosing a company … Read more
What Is Evangelism Marketing? – Importance, Types, & Examples
Literally meaning ‘to convert’, evangelism in marketing means the conversion of people to campaigners. In the … Read more
What Is DeFi? – Decentralised Finance Explained
Imagine living in a world with no banks! You don’t need to reveal your identity every … Read more
What Is Adtech? – Use Cases, Examples, & Future
Advertising is an important part of any marketing campaign. But up until now, the advertising industry … Read more
What Is Insurtech? – Use Cases, Examples, & Future
Insurance has traditionally been an industry built on trust. And it’s this very element that makes … Read more
What Is A Non-Fungible Token (NFT)? – A Beginner’s Guide
“NFT of side-eyeing toddler meme fetches over $74,000 in cryptocurrency.” (The Washington Post) “Somebody just paid … Read more
What Is Foodtech? – Use Cases, Examples, & Future
Food and beverage products are a big part of any culture. Whether it’s a national dish … Read more
