What is Customer Centricity? – Importance, Benefits, & Examples
Today, a customer is no longer just a number or a name on a receipt. Instead, … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Space Tech? – Use Cases, Examples, & Future
We’re living in a space-age, and the stars are getting closer and closer. We’ve all been … Read more
What Is Standard Operating Procedure? – How To Write An SOP?
SOP is a written term that has been used for decades in the field of science … Read more
What Is Human Resource Management (HRM)?
Human resources management (HRM) is a field that many people have heard about, but many people … Read more
What Is Bitcoin? How Does It Work?
From 10 cents in 2010 to $66,000 in October 2021, Bitcoin has come a long way. … Read more
What Is Visual Merchandising? – Importance, Elements, & Examples
Visual merchandising is what one sees when walking into a retail space. It is the presentation and … Read more
What Is Price Mix? – Strategies, Objectives, & Examples
A brilliant product in the correct location with excellent advertising cannot make a sale conceivable unless … Read more
What Is Subliminal Advertising? How Does It Work?
One of the most controversial and debated forms of marketing is subliminal advertising. The idea that … Read more
What Is Cryptocurrency? How Does It Work?
You must have heard people talking about some confusing words like blockchain, decentralisation, cryptocurrency, cryptography and … Read more
What Is PESTLE Analysis? – Factors, Importance & Examples
When it comes to business success, not everything is in the hands of the business. Many … Read more
