What Is Comparative Advertising? – Examples, Pros & Cons
An average human is exposed to around 5000 ads every day. When every brand boasts about … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is Customer Experience? – Importance & Strategies
Let’s go back to the last time you wanted to buy a smartphone. You started with … Read more
What Is Labelling? – Product Label Types & Components
There’s something common in a shirt with a printed cloth containing product information, a fruit with … Read more
What Are Convenience Products? – Characteristics & Types
Everyone has gone for a stress-free purchase at least once, having a list of things one … Read more
What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are further … Read more
What Is A KPI? – Definition, Examples, & Measurement
American Psychological Association claims that monitoring progress increases one’s chances of success. Assessing people’s performance increases … Read more
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both … Read more
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens, which depicted Santa … Read more
What Is Relationship Marketing? – Examples & Strategies
Acquiring new customers is an expensive task when compared to retaining existing ones. With limited resources, … Read more
Perfect Competition – Definition & Characteristics
Economies around the world house several market structures, some of which are hypothetical – that do … Read more