What Is Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches without any fear of … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is … Read more
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle A human will always … Read more
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you’ve left a showroom (preferably an automobile showroom) … Read more
Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanently … Read more
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it … Read more
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified … Read more
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below … Read more
