What Is Mobile Marketing & Why Is It Important?
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a … Read more
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has … Read more
VRIO Framework Explained
There are thousands of firms competing with each other extensively. These companies use different kinds of … Read more
Marketing Environment: Explanation, Components, & Importance
Several internal and external factors affect a business’s marketing activities. While some of the factors are … Read more
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart … Read more
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target … Read more
What Is Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches without any fear of … Read more
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more