The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its … Read more
11 Proven Competitive Strategies That Work
A typical market is occupied by multiple firms competing for the position of the market leader. … Read more
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to … Read more
What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Green business practices … Read more
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got … Read more
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the … Read more
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing … Read more
What Is Personalised Marketing? How Does It Work?
What is the first thing that comes to mind upon reading the word ‘personalisation’? Maybe a … Read more
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized … Read more