What Is Product Line? – Definition & Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days? The language was originally … Read more
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in the … Read more
Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
Have you ever bought a product that was well-made and felt good to use? That was … Read more
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to … Read more
What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, a … Read more
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or specifically to long-term … Read more
Social Commerce (Social Media + E-Commerce): Definition & Examples
Social Commerce is a spinoff term made by combining ‘social network’ and ‘electronic commerce’. It integrates … Read more
What Is A Marketer? – Responsibilities & Characteristics
As a professional marketer, I was recently called by a well-established firm to market its products. … Read more
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo, the second most liked brand by kids, used over 3 creative teams and toured around … Read more