What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Types Of Products (Consumer Products & Industrial Products)
A product is the offering a business provides to its customers in return for a monetary … Read more
Business Environment – Definition, Components, & Features
Several internal and external factors directly or indirectly influence business operations. While some of these are … Read more
What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing … Read more
What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties – … Read more
What is A Revenue Stream? – Definition, Types, & Examples
Businesses tend to have several sources of revenue. Take Apple Inc., for example; the company generates its … Read more
What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective clients … Read more
What Is Loss Leader Pricing? – Characteristics & Examples
High competition has made it hard for businesses to sustain and thrive in the market for … Read more
What Is Cash Cow? – Meaning, Importance, & Examples
Today, the economy houses several matured markets. These markets have a sustainable demand but do not … Read more
Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consumption … Read more