What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained
There are times when the competitive market scenario leads to companies engaging in what we call … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is Cause Marketing? – Types & Examples
The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive because … Read more
Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things … Read more
What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid … Read more
Types Of Products (Consumer Products & Industrial Products)
A product is the offering a business provides to its customers in return for a monetary … Read more
Business Environment – Definition, Components, & Features
Several internal and external factors directly or indirectly influence business operations. While some of these are … Read more
What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing … Read more
What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties – … Read more
What is A Revenue Stream? – Definition, Types, & Examples
Businesses tend to have several sources of revenue. Take Apple Inc., for example; the company generates its … Read more
What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective clients … Read more
