Your startup blog is quiet. Too quiet. As a founder, your time is stretched thin. Product and sales take priority, and SEO? It’s on the list but not at the top. Keeping up with consistent blogging feels impossible.
That’s why many startup blogs turn into ghost towns—missed opportunities to connect, grow, and drive traffic.
Contentbase uses AI to bring such dead startup blogs back to life. No coding. No hassle. Just programmatic SEO, simplified. We spoke with Erik Fiala, co-founder of Contentbase, to learn how it works.
What is Contentbase?
Contentbase is a platform designed specifically for founders and CEOs of young tech firms in the U.S. These leaders, often swamped with product development and sales, may find SEO a daunting task to manage. A neglected blog represents a missed opportunity for connection and growth. Contentbase steps in to bridge this gap.
Picture trying to keep a blog updated while juggling everything else. Contentbase automates the entire process—right from SEO research to writing, publication, and even translating content into over 90 languages. You don’t need prior coding skills to use it. This makes it simple for tech-savvy, but time-strapped, early-stage founders to maintain an active online presence.
Contentbase stands out by offering a no-code solution for AI-driven programmatic SEO. While others might require a technical background or substantial manual input to achieve similar results, this platform simplifies the journey. Imagine creating a stream of well-guided content as effortlessly as flipping a switch. It tackles the problem head-on, ensuring your blog remains a vital communication channel without consuming your invaluable time.
Contentbase Founders
Erik Fiala stands at the helm of Contentbase, co-founding this trailblazing venture set on transforming dormant startup blogs into thriving platforms. With a decade of expertise in product development, UX, and growth design, Erik’s career has seen him shape products worth over $100 million. Twice a Head of Design, he has honed strategies that push boundaries and deliver meaningful growth across various industries. His insights are no book theory. He’s lived it, steering startups through the whitewater of development and market creation.
Alongside Erik is Amos Bastian, a full-stack developer with a knack for TypeScript, React.js, and GraphQL. Amos doesn’t just code—he architects, scales, and empowers. His portfolio is impressive, from running engineering teams to overseeing cryptocurrency distribution systems managing upwards of $1.5 million in transactions. When he isn’t busy with LifeX Coliving, he contributes to the open-source community, creating Python packages that solve real-world challenges. Amos’s journey paints a picture of passion meeting skill in software engineering.
The story of Contentbase is rooted in frustration. Erik and Amos, having battled the same roadblocks as other founders, sought a way to breathe life into stagnant blogs. Their quest wasn’t just personal; it reflected a shared struggle within the startup community. Unable to spare the time needed to keep blogs active, and with SEO appearing as a daunting puzzle, they witnessed an endless cycle of missed opportunities. This collective experience didn’t hinder them; it inspired action—a mission to automate blogging and elevate it from an afterthought to a critical business tool.
The concept emerged from this very need, striving to solve a problem they understood from personal experience. No technical prowess? No problem. The duo’s focus was to craft something effortlessly usable for tech-savvy yet time-starved founders. Thus, Contentbase was born, utilising their combined expertise to create a platform that feels as intuitive as it is powerful. The result is a revival of blogs, directed by AI, devoid of code hurdles, ready to harness the myriad possibilities of programmatic SEO.
Interview with Erik Fiala, Co-founder of Contentbase
We had the chance to sit down with Erik Fiala, co-founder of Contentbase. We wanted to understand more about their approach to reviving startup blogs. Here’s how our conversation went.
Q: Erik, could you tell us a bit about yourself and your role at Contentbase?
A: I’m Erik Fiala, co-founder at Contentbase. My background is in product, operations, and growth. I’ve spent about a decade in product development, UX, and growth design. I’ve been Head of Design twice and co-founded a startup before. I’ve been part of teams that built products valued at over $100 million. I’ve also worked on go-to-market strategies across different sectors. My startup experience has given me a solid understanding of what works in product development and growth.
Q: And what exactly does Contentbase do?
A: Contentbase automates your blog. We handle everything from the initial SEO research right through to writing, publishing, and even translating your content. We translate into over 90 languages.
Q: Who is Contentbase for? Who’s your ideal customer?
A: Our ideal customer profile is founders and CEOs of pre-Series A startups, or bootstrapped companies of a similar stage. They need to be based in the United States, generally between 20 and 45 years old, and familiar with the term “Programmatic SEO”, or at least be tech-savvy.
Q: What’s the main problem you’re trying to solve for these founders?
A: Many founders know SEO is important. They just don’t know where to begin. They’re also extremely busy. They are focused on product development and sales. This means even basic tasks like keeping a blog updated become impossible. Company blogs often get neglected and then abandoned. Contentbase is designed to stop this from happening. We want to keep startup blogs alive and working for them.
Q: How does Contentbase solve this problem of blog neglect?
A: We offer blogging automation. We automate the entire process. This includes SEO research, content creation, publishing, and translations. Founders can maintain a blog without spending their limited time on it.
Q: Who is the team behind Contentbase?
A: The founding team is myself and Amos Bastian. Amos is responsible for product and engineering, and I handle product, operations, and growth. Amos is a very experienced full-stack developer. He specialises in TypeScript, React.js, and GraphQL. He’s helped build and scale web applications for both startups and larger firms. He’s currently leading development at LifeX Coliving. He’s managed cryptocurrency systems handling significant transaction volumes. He also has open-source contributions, showing his dedication to building robust solutions.
Q: What inspired you to start Contentbase?
A: Contentbase came from our own experiences. As founders ourselves, we felt the pain of trying to maintain a blog while juggling everything else. We wanted a platform that would prevent blogs from becoming abandoned. We also wanted it to drive organic traffic, leads, and ultimately, revenue. This is a huge challenge for early-stage founders and CEOs. We’ve already seen through case studies that Contentbase offers a real solution.
Q: How is Contentbase different from other solutions in the market? What makes it stand out?
A: Contentbase is unique because it’s the only no-code platform for building and hosting AI-powered programmatic SEO. Other solutions often require technical skills or a lot of manual work. We’ve made it simple and accessible to everyone, even without a coding background.
Q: Has Contentbase received any external funding?
A: No, we haven’t taken any external funding yet.
Q: What advice would you give to someone thinking about starting their own business?
A: If you’re considering starting a business, just go for it. Take the risk. The best time to start was yesterday. The second best time is today.
Feedough’s Take on Contentbase
Contentbase steps into a real gap for startups. Founders are pulled in so many directions. Blogging often drops down the priority list. This platform offers a way to fix that. The no-code approach is smart. It means founders can actually use it without needing to be tech wizards or hire someone. This is key for early-stage companies watching every penny and every minute.
Looking ahead, Contentbase is interesting. Programmatic SEO is becoming more vital. Startups need to be found online. Contentbase makes this accessible. The challenge will be standing out as more AI tools emerge. But for now, they have a strong offering. Expect them to help many startups get their message out there and actually use their blogs to grow. It’s a practical solution to a common startup problem.
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.