This Startup Lets You Skip Awkward Movie Moments with AI Control – CHOICE Startup Review

Movie nights can be challenging due to unexpected scenes that cause discomfort or awkwardness. Parents worry about inappropriate content for kids, professionals need to keep work screenings respectful, and some individuals must avoid triggers for personal reasons.

While streaming services offer many options, they lack customisation. CHOICE emerges as a solution, giving viewers the power to curate their content by selecting and blocking specific scenes. It’s not just about watching; it’s about watching what works best for you, ensuring that your entertainment experience aligns with your values and preferences.

In an exclusive interview with Dnyaneshwar More, the Associate Founder of CHOICE, we delve into how this innovative platform is turning possibilities into concrete solutions for everyone seeking a tailored viewing experience.

What is CHOICE?

CHOICE is a dynamic platform designed to empower viewers with control over their streaming experience. By enabling users to select or block certain scenes, it addresses a common issue many faces—unexpected and awkward moments ruining their enjoyment.

The target audience for CHOICE encompasses diverse groups, from busy parents like Sarah, who want to protect their children from unsuitable content to professionals like Omar, who are concerned about maintaining a respectful workplace environment. Viewers in recovery, such as Emily, also benefit, as CHOICE helps them avoid triggers by filtering out specific content that could hinder their journey.

What sets CHOICE apart is its unique focus on user control, allowing you to tailor your viewing experience based on personal preferences or cultural sensitivities. This innovative use of AI provides a solution that existing streaming platforms do not offer, making it easier for individuals to engage with content that truly resonates with them. In a world where choice is essential, CHOICE redefines how users interact with their favourite shows and films.

CHOICE Founders

The innovative minds behind CHOICE are Dnyaneshwar More, Anshul Pandey, and Dheerendra Pandey. Each founder brings a unique perspective and set of skills to the table, forming a team capable of tackling the intricate challenges of the streaming landscape. Through their combined expertise, they aim to address a fundamental issue faced by viewers: a lack of control over unwanted content.

Dnyaneshwar More serves as the Associate Founder, drawing upon his extensive background in tech and marketing. His focus on user experience and acquisition is pivotal in ensuring CHOICE not only reaches its intended audience but resonates with them deeply. Collaborating closely with Anshul and Dheerendra, the trio merges their visions for a platform that prioritises viewer preferences, ensuring that what you choose to watch aligns with your values.

In the early days, CHOICE experienced a delicate balancing act between technological sophistication and user-friendliness. The founders worked tirelessly to bring their vision to life, understanding that a seamless experience hinged on intuitive design. Early discussions revolved around integrating advanced AI capabilities while maintaining a straightforward interface, emphasising a user-centric approach. This commitment to adaptability laid a strong foundation for the startup’s ongoing development.

The idea for CHOICE didn’t emerge from thin air; it stemmed from shared frustrations during movie nights and work screenings. You might relate to the feeling of wanting to skip those awkward scenes or content that simply doesn’t resonate. By pooling their experiences and insights, the founders recognised a substantial gap in the market—a need for customisation in streaming services. This revelation fueled their dedication to creating CHOICE, a platform that places viewers in charge of their entertainment experience.

Interview with Dnyaneshwar More, Associate Founder of CHOICE

I had the pleasure of sitting down with Dnyaneshwar More, the Associate Founder of CHOICE, a platform that promises to redefine your streaming experience. Here’s what he had to say about their innovative venture:

Q: Can you introduce yourself and tell us your role at CHOICE?

A: My name is Dnyaneshwar More, and I am the Associate Founder of CHOICE. My role involves bridging the gap between our powerful tech and the end-user, focusing on user experience and acquisition.

Q: What does CHOICE do exactly?

A: CHOICE is an AI-based platform that gives viewers more control over the content they watch. It allows users to select or block specific scenes, ensuring they can avoid content that doesn’t align with their preferences or sensitivities.

Q: Who makes up your target audience?

A: Our target audience includes various groups. For instance, busy parents can filter out inappropriate content for their children, professionals can ensure respectful workplace screenings, and individuals in recovery can avoid triggers.

Q: What inspired you to venture into the streaming industry?

A: I, along with my co-founders Anshul Pandey and Dheerendra Pandey, shared a common frustration with unwanted scenes during our streaming experiences. We wanted to create a tool that lets people enjoy their content uninterrupted, exactly how they want to see it.

Q: What challenges did you face in the early days of CHOICE?

A: Balancing the technical complexity of our AI features with user-friendliness was a significant challenge. We had to ensure a seamless and intuitive experience for users while maintaining the sophistication of our technology.

Q: How does CHOICE differentiate itself from competitors?

A: Unlike existing platforms that primarily focus on content library and user interface, CHOICE prioritises user control. Our unique value proposition is the ability to personalise the viewing experience by filtering content at the scene level, which is something current platforms don’t offer.

Q: Has CHOICE received any external funding?

A: No, we haven’t received external funding yet. We are working towards building a robust product first.

Q: What are CHOICE’s plans for the future?

A: We’re looking to enhance user experience even further by enabling deeper customisation features, character-centric viewing, personalised profiles, and advanced search capabilities. We also plan to develop a smarter recommendation engine.

Q: How many users does CHOICE serve currently, and what kind of growth are you seeing?

A: We serve over 300 users per month and are seeing a year-on-year growth of about 25%.

Q: Do you have any advice for aspiring entrepreneurs?

A: Stay passionate and let your enthusiasm drive you. Embrace failures as learning opportunities, build a strong foundation but stay adaptable, surround yourself with a brilliant team, and never stop learning.

CHOICE is evidently an exciting new venture that holds a lot of potential to transform the way we interact with streaming content. By putting control in the hands of viewers, CHOICE aims to create a more enjoyable and personalised viewing experience for everyone. Keep an eye on this startup as it continues to grow and innovate in the streaming industry.

Feedough’s Take on CHOICE

CHOICE clearly stands out in the crowded streaming space by addressing a vital viewer need: content customisation. This platform not only empowers users to shape their viewing experiences according to personal, familial, or cultural preferences but also sets a new standard in viewer-centric technology. Looking forward, CHOICE has the potential to not only retain its user base but expand it by continuously innovating on its AI-driven features. Its ability to merge sophisticated technology with user simplicity promises a disruption in traditional content consumption patterns.

As audiences grow more diverse and discerning, CHOICE is poised to meet their demands effectively, providing a tailored experience that could redefine norms in digital entertainment. Watch this space for a company that could well become a household name in an era where control and customisation are king.