What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessary … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with … Read more
Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each … Read more
Business Model of Oyo Rooms – How Oyo Rooms Work
Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cities … Read more
Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good … Read more
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception … Read more
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and traits they come … Read more
Paytm Business Model | How does Paytm Make Money?
How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm’s Business … Read more
Marketplace Business Model vs. Aggregator Business Model
Marketplace business model and aggregator business model, though very similar, have noticeable differences. But before talking … Read more
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and … Read more
