The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market. It … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an … Read more
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of … Read more
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- The service marketing mix is also different from … Read more
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation … Read more
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a … Read more
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses to guide their … Read more
Coca-Cola Marketing Case Study
From the star ‘Coca-Cola’ drink to Inca Kola in North and South America, Vita in Africa, … Read more
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo! Then Google disrupted the … Read more
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the … Read more
