What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels … Read more
How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that … Read more
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified … Read more
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below … Read more
eWallet | Everything you should know about Prepaid Wallets
It’s the new age of the digital world and eWallet is in the spotlight. With the development … Read more
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle … Read more
What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotguns are … Read more
Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription-based online razor retailer, has one of the … Read more
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership … Read more
