ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
eWallet | Everything you should know about Prepaid Wallets
It’s the new age of the digital world and eWallet is in the spotlight. With the development … Read more
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle … Read more
What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotguns are … Read more
Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription-based online razor retailer, has one of the … Read more
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership … Read more
Why Brand Name Matters? How To Choose A Great Band Name
“What’s in a name? that which we call a rose By any other name would smell … Read more
What Is Meme Marketing? Everything You Should Know
Memes are on a rise. We’ve seen them, got amused and have often shared them as … Read more
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, and being a part of movies … Read more
What is ReCommerce? ReCommerce Business Model
ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practice of purchasing and … Read more
