Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanently … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What is a Payments Bank and How Does It Work?
A bank where there isn’t an actual bank. This is the core idea behind the unique … Read more
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy
Are diamonds rare? Or are they expensive for no reason? Believe it or not but the … Read more
Most interesting Brand Advertisement Wars of All Time
Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. … Read more
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it … Read more
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels … Read more
How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that … Read more
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified … Read more
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below … Read more
eWallet | Everything you should know about Prepaid Wallets
It’s the new age of the digital world and eWallet is in the spotlight. With the development … Read more
